Purpose The purpose of this study is to investigate the influence of digital transformation on the intersection of marketing and sales departments. Design/methodology/approach This area has received little attention in academic literature while considerable amount of research exists surrounding the marketing and sales integration, the influence of the trend of digital transformation on both departments and how it affects their collaboration is not investigated in-depth and is therefore studied by qualitative research via semi-structured interviews in six German organizations. Findings By considering the findings the collaboration between the marketing and sales departments in German organizations is perceived as good. However, generation-related conflicts occur due to different demographic structures of employees. The study provides evidence that the digital transformation affects the marketing and sales integration and thus, the overall organizational performance. Originality/value Moreover, it is crucial that organizations face the challenges that occur in terms of interdepartmental relationships and be aware of the huge potentials which arise due to digital transformation to improve the marketing and sales collaboration.

The need to link eLearning and innovation has been discussed in depth in education and entrepreneurship since its inception 30 years ago. In times of subscriptions and anonymous selling via the internet organisations have one need prior to adopting a product: they need to acquire the right skills to accept the innovation a new product brings them.There is significant research outlining how eLearning supports the increase of knowledge in general and especially in organisational product adoption which details both the positive and negative impacts and practicalities of eLearning and its use. This cross-industry multi-case approach in automotive, hospitality, healthcare and other sectors investigates the status and the potential of eLearning in Big Tech.We present findings that suggest embedding all needed eLearning directly into products before or during product introduction. Short and immediate eLearning and usage of simulations to uniform processes is the solution to increase product adoption. This suggestion is not only changing the well-known product lifecycle model by integration eLearning into the product, as AI will be able to analyse the eLearning data and give valuable feedback for the future product and process improvements.

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This article is concerned with one of the initial parts of the research of BSC for educational organizations in general and Universities in particularstrategic goal-setting, and more specifically with the role of stakeholders in this process. It was assumed that the different stakeholders define different goals for the University as a whole and for its different Departments. Moreover, these stakeholders' role depends on the structure of the university and its system of management. It was defined that stakeholders' structure is influenced by the University's management function decentralization level. The article presents the results of the research that was taken in order to find if there is any correlation between these factors. RUDN University and its Economic Faculty were taken as an object of the research in order to illustrate the results of the study

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