This paper presents an analysis of the studio as the signature pedagogy of design education. A number of theoretical models of learning, pedagogy, and education are used to interrogate the studio for its advantages and shortcomings, and to identify opportunities for the integration of new technologies and to explore the affordances that they might offer. In particular the theoretical ideas of signature pedagogies, conversational frameworks, and pedagogical patterns are used to justify the "unique" status of the studio as a dominant learning environment and mode of delivery within design education. Such analysis identifies the opportunities for technological intervention and enhancement of the design studio through a reexamining of its fundamental pedagogical signature. This paper maps the dimensions and qualities that define the signature pedagogy against a range of delivery modes and technological media forms. Through such investigation it seeks to identify appropriate opportunities for technology; in essence offering a structure or framework for the analysis of future enquiry and experimentation.

No abstract

PurposeThe paper aims to introduce a framework within which to interpret and manage organisational events that have marketing significance. It also seeks to introduce associated concepts to further this area of study and practice.Design/methodology/approachThe paper introduces and appraises the marketing event landscape and goes on to examine the unique DNA of marketing events evaluating their specific relevance and role in the contemporary marketing environment. The final section of the paper explores a range of strategic event objectives as the starting point for event design, delivery, and evaluation. Couched between the author's previous and future (ongoing) empirical work in this area, this article provides much needed conceptual development.FindingsThe framework provides a structured approach through which practitioners and academics can interpret and realise the value of marketing events. The discussion demonstrates that there exists a wide and rich array of organisational events that have marketing utility, marketing events is therefore an inclusive term. Underpinning the framework, and associated discussion, is how the marketing events feed into a wider marketing strategy. The connection between event objectives and marketing strategy is therefore pivotal, and is a prevailing theme of the paper.Originality/valueThe paper demonstrates how the inherent qualities of marketing events are very relevant given the contemporary marketing environment. Despite this, there is a lack of academic literature and events remain a poor relation to other forms of marketing communication. This detracts from them realising their potential as a relevant and high impact marketing delivery method. The models, concepts, and ideas in this paper are original, inspired by a range of fragmented literature relevant to the topic of marketing and events.

+ 44 (0) 114 225 3145Abstract Despite the growing resonance of events within the marketing domain, they continue to receive scant coverage in academic literature, and remain a poor relation to other forms of marketing communication. This detracts from them realising their potential as a relevant and pervasive marketing delivery method.Couched between the authors previous and future (ongoing) empirical work in this area, this article provides much needed conceptual development. The paper introduces the core construct of 'marketing space' and associated framework. Marketing space represents the distinctive environment a marketing event creates, which is unlike that cultivated by other communication methods. Marketing space is a transient reality where representatives of an organisation come together physically, and in a planned manner, with a gathering of existing and future customer's, clients, and wider stakeholders.Marketing events are a grouping that comprises a wide and rich variety of event types, which can be termed 'marketing event platforms'. These range from the largest of congresses or trade shows, to the smallest and most intimate of seminars or hospitality events. The conceptual framework of marketing space, with associated concepts provides the basis of a new lexicon for practitioners and academics interested in, and utilising, events for marketing purpose.The paper also explores the rationale for the growing resonence of marketing events; examining the characteristics of events, including exp eriential, interactive, targetted, and relational. The paper ends with the introdiction of two dichotomies to the lexicon of marketing events' direct and indirect events, and exclusive and non exclusive events. Keywords:marketing, events, experiential marketing, marketing events Biog Phil spent 11 years general management, business development, and senior sales management roles within leisure venues and tourist attractions. Within these roles, Phil planned and managed a wide range of events. It was this experience coupled with a focus and interest in marketing that led Phil to pursue an academic career in these areas. Phil's industry career also included operating as a sole trader delivering consultancy to a number of SMEs in the areas of marketing and business strategy.Since joining Sheffield Hallam University in addition to his teaching, and industry projects, Phil has developed a research interest in the utility of event for marketing purpose. He has published in this area and presented at a variety of industry and academic conferences. At the heart of his work is the strategic potential of events, their role within integrated marketing communications, and how this can be realised through effective event management.

Recent legislative and social pressures have driven manufacturers to consider effective part reuse and material recycling at the end of product life at the design stage. One of the key considerations is to design and use joints that can disengage with minimum labor, part damage, and material contamination. This paper presents a unified method to design a high-stiffness reversible locator-snap system that can disengage nondestructively with localized heat, and its application to external product enclosures of electrical appliances. The design problem is posed as an optimization problem to find the locations, numbers, and orientations of locators and snaps as well as the number, locations, and sizes of heating areas, which realize the release of snaps with minimum heating area and maximum stiffness while satisfying any motion and structural requirements. The screw theory is utilized to precalculate a set of feasible orientations of locators and snaps, which are examined during optimization. The optimization problem is solved using the multi-objective genetic algorithm coupled with the structural and thermal finite element analysis. The method is applied to a two-piece enclosure of a DVD player with a T-shaped mating line. The resulting Pareto-optimal solutions exhibit alternative designs with different trade-offs between the structural stiffness during snap engagement and the area of heating for snap disengagement. Some results require the heating of two areas at the same time, demonstrating the idea of a lock-and-key.