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Intermediary organizations play an increasingly important role in public policy related to higher education, particularly related to the completion agenda. This study addresses strategies employed by intermediary organizations to communicate to policymakers regarding college completion. Using rhetorical analysis, we examine 72 documents to deconstruct their arguments. Findings show that intermediaries employ the rhetorical elements of ethos, pathos, delivery, and idiom to present information and advocate preferred policy solutions. Importantly, organizations communicate messages differently based on their orientation toward the researcher or policymaker communities. Intermediary organizations aligned more closely with researchers rely more on empirical evidence and neutral tones, whereas organizations aligned more closely with policymakers utilize more idiomatic language, visually engaging document design, and nonempirical sources of evidence. Rhetorical analysis can enable researchers, intermediaries, and policymakers all to work more clearly and carefully in the higher education policy arena and, in so doing, strengthen the bridge between the two communities.

The United States has faced stagnant postsecondary education degree completion rates for over a decade. When coupled with improved educational outcomes in other nations, the one-time world leader in higher education attainment has precipitously declined in standing internationally. Coupling this reality with the need for a more educated workforce domestically led President Barack Obama to proclaim improving higher education completion rates a national imperative in 2009. Despite input from the federal government, due to the decentralized nature of American postsecondary education, individual states maintain primary responsibility for governance and policy decisions. Consequently, there has been a range of state responses to improving college completion. Through a comparative case analysis, this study considers a putatively homogenous region to investigate state-level factors that “filtered” the national college completion agenda to distinct responses in Georgia, South Carolina, and Texas.

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