Abstract. This paper examines

VUCA describes today's chaotic, turbulent, and rapidly changing education environment, which is the new educational normal. VUCA; volatility, uncertainty, complexity, ambiguity, terms coined for the military world also describes today's education world. As a result, educational leaders face the uncertainty of workforce reductions and budget cuts affecting the process of increasing student performance. In addition, rapid changes in technology are constant and ambiguity reigns as mandates for change increase In today's education world VUCA, the chaotic “new normal” is real. The financial crisis of 2008-2009, for example, rendered many businesses obsolete, and organizations throughout the world were plunged into turbulent economic environments. At the same time, rapid changes marched forward as technological developments like social media exploded, the world's population continued to simultaneously grow and age, and global disasters disrupted lives, economies, and businesses. In the new normal, higher education institutions are caught in a critically demanding and increasing unknown present and future characterized by volatility, uncertainty, complexity and ambiguity.

The technological revolution of the past two decades has changed communication in contemporary educational settings. Consequently, there is now a wide gulf between the unlimited use of technology and higher education, particularly with respect to digital communications between professors and students. Technology offers college students an array of options to socialize, network, stay informed and connected, but with risks and consequences. As social media use by students becomes more established, educators in higher education are pursuing methods to continue significant and appropriate contact with their audience. Web 2.0 digital technologies convey information and permit interaction with distance participants. Personal use of digital technologies for social media communication is one thing; social media use by professors for communication with students is another. Can social media be used in higher education to improve learning through student and faculty collaboration and are there less than desirable results in the interaction of social media and higher education?

The infusion of technology is one of the major ironies of modern education because technology has changed delivery techniques for higher education. The technological revolution of the past two decades has changed communication in contemporary educational settings, particularly higher education. Educators are teaching how to live successfully in a future that is increasingly ambiguous and fast-paced. That is a formidable task in the quickly changing world of technology where educators must prepare students to be able to find the information they need and the knowledge of how to analyze appropriately, not just to regurgitate facts. Technology offers college students an array of options to socialize, network, stay informed and connected, but they come with risks and consequences. As social media use by students becomes more established, educators in higher education are pursuing methods to continue significant and appropriate contact with their audience and are shifting from the acquisition of skills so prevalent in today's colleges to a true learning design focused on technology.

Intellectual Property (IP) has long been an issue of debate among higher education institutions in the United States and other countries. However, determining ownership and the income dispersion of creative works is still a relatively new phenomenon which compounds delivery of education in a virtual world that knows no boundaries. Intellectual Property (IP) issues are numerous and often complex in higher education because colleges and universities are major suppliers and consumers of online learning, particularly in a global context. Many higher education institutions claim ownership of the materials created by faculty for online courses, and often the courses themselves; many more are plagiarized or used without the author's permission as a result of teaching in an online environment. In addition, global copyright laws are very unclear regarding the ownership of works created in an electronic environment. In the past, instructors created materials have been considered the intellectual property of the creator. The potential economic value of multimedia and online course materials has raised the stakes for higher education institutions and prompted them to critically examine how online learning has opened old wounds regarding the ownership of intellectual property.