Link to this article: http://journals.cambridge.org/abstract_S026114301100047XHow to cite this article: Ragnhild Brøvig-Hanssen and Paul Harkins (2012). Contextual incongruity and musical congruity: the aesthetics and humour of mash-ups.
AbstractThe academic literature on mash-ups has been dominated by discussions about issues relating to their illegal nature and infringement of copyright. We aim to appraise this musical style with a socio-musicological approach to focus on its aesthetics. We argue that mash-ups are characterised by two underlying principles, namely contextual incongruity of recognisable samples and musical congruity between the mashed tracks. Through our close analyses of The Evolution Control Committee's 'The Whipped Cream Mixes' and Danger Mouse's The Grey Album, we describe how contextual incongruity often creates a humorous effect, which explains why many listeners react with smiles and laughter when hearing a new mash-up. In successful mash-ups, the combination of musical congruity and contextual incongruity results in the paradoxical response: 'these two songs should definitely not work together . . . but they do!'
Brian Eno describes the recording studio as a compositional tool that has enabled composers to enjoy a more direct relationship with sound. This article will explore the use of the digital sampler as one of the studio tools that forms part of this creative process and focuses on interviews with a group of Edinburgh musicians called Found who successfully combine the writing of pop songs with the sampling of found sounds. The core song-writing partnership share an art school background and I was keen to discover if they use the sampler and other tools to sculpt sound in a similar way to how they draw or paint. Much of the academic literature on digital sampling within popular music studies has been skewed towards its disruptive consequences for copyright law and, while legal and moral questions are still relevant, I am keen to concentrate on the processes of music making and the aesthetic choices made by composers and producers in the studio. Recent ethnographic work by Joseph Schloss has centred on these questions in relation to hip-hop and it is important to examine and understand how the sampler continues to be used by musicians and producers in a variety of genres.
After the UK government commissioned a review of intellectual property in 2005, a campaign to "Extend the Term" of copyright in sound recordings was orchestrated by trade magazine Music Week on behalf of the recording industry and performing artists. Alan McGee was one of the few dissenting voices and stated quite explicitly that the campaign was motivated by major record companies wanting to protect their profits from the back catalogs of heritage rock acts rather than the rights of independent labels or the priorities of performers. This article will examine the arguments about the perceived discrimination against record companies and performers and ask whether increasing the term of fifty years is a sensible solution to this problem. It will also explore the way in which copyright has been treated as if it is a form of physical property and perceived as a pension for aging rock stars rather than a short-term monopoly right that allows creators and entrepreneurs an opportunity to recoup their investment and make a profit for a limited period of time. The debate exposed a hostile and damaging division between academics and representatives of the music industries and the conclusion will ask how academics can contribute to the policy-making process in a way that ensures their voices are taken seriously.
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