Multi-criteria decision analysis (MCDA) could potentially solve current methodological difficulties in the appraisal of orphan drugs. Areas covered: We provide an overview of the existing evidence regarding the use of MCDA in the appraisal of orphan drugs worldwide. Three databases (Pubmed, Embase, Web of Science) were searched for English, French and German literature published between January 2000 and April 2017. Full-text articles were supplemented with conference abstracts. A total of seven articles and six abstracts were identified. Expert commentary: The literature suggests that MCDA is increasingly being used in the context of appraising orphan drugs. It has shown itself to be a flexible approach with the potential to assist in decision-making regarding reimbursement for orphan drugs. However, further research regarding its application must be conducted.

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Student attitudes toward advertising may influence the content of marketing courses that address advertising-related issues. This article reports the results of a study that (1) assessed marketing students' attitudes toward advertising and (2) compared male and female marketing students' attitudes toward advertising. In addition, implications for marketing education are offered.

PurposeThe study aims to examine Jamaican managers' perceptions of the ten‐year master plan (2000) for tourism sustainability and its effectiveness in achieving inclusive, community‐based development and growth. The research seeks to determine how much progress has been made and discusses implications for the Jamaican tourism industry.Design/methodology/approachAn online survey containing 16 open‐ and close‐ended questions was sent to 540 Jamaican managers and executives; 99 surveys were completed and used for analysis.FindingsThe findings indicate Jamaica's ten‐year master plan has the correct focus. The goals of the plan are viewed as important. Goals related to heritage‐based tourism and infrastructure improvements and accessibility are perceived as successfully developed. Weaknesses appear in the implementation and development of community‐based, inclusive tourism and environmentally sustainable tourism. Some significant differences between those employed in tourism/hospitality and those employed in other industries are discussed.Research limitations/implicationsThe results may not be generalizable across all socio‐economic strata since survey participants are limited to educated business professionals. However, their inclusion – or lack thereof – in decisions that could help achieve the plan's goals, suggests deficiencies in implementation that may be valid across social strata and destinations.Originality/valueThis study examines managers' assessments of hard and soft targets for a sustainable tourism industry. Using a community‐based approach to planning and development, the researchers explore opportunities to enhance tourism growth and sustainability.