Design is a ubiquitous human activity. Design is valued by individuals, teams, organizations, and cultures. There are patterns and recurrent phenomena across the diverse set of approaches to design and also variances. Designers can benefit from leveraging conceptual tools like process models, methods, and design principles to amplify design phenomena. There are many variant process models, methods, and principles for design. Likewise, usage of these conceptual tools differentiates in industrial contexts. We present an integrated process model, with exemplar methods and design principles that is synthesized from a review of several case studies in client based industrial design projects for product, service, and system development, professional education courses, and literature review. Concepts from several branches of design practice: (1) design thinking, (2) business design, (3) systems engineering, and (4) design engineering are integrated. A design process model, method set, and set of abstracted design principles are porposed.

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