Resumo:No presente artigo, buscou-se traçar as coordenadas dos modos subjetivação na atualidade por meio da análise discursiva do slogan Tim, você sem fronteiras. Para tanto, o trabalho recorre à reflexão freudiana acerca do deus protético, tentando analisar de que maneira as atuais condições de produção (marcadas pelo capitalismo neoliberal e pelas novas tecnologias) engendram sentidos sobre uma subjetividade cujos traços centrais são o movimento e excesso. Palavras-chave: Subjetividade, Discurso; Novas tecnologias. Abstract:In this article, we tried to trace the coordinates of the ways subjectivity today through the discursive analysis of the slogan Tim, you without borders. Therefore, the work refers to Freud's reflection on the prosthetic god, trying to analyze how the current conditions of production (marked by neoliberal capitalism and by the new technologies) engender senses about a subjectivity whose central features are the movement and the excess.

RESUMO: Apoiadas na Psicanálise e na Análise de Discurso, buscamos observar como o discurso sobre a ecologia (discurso ecológico) antecipa as coordenadas de uma subjetividade atual, colocando em funcionamento sentidos de um "consumidor consciente", que, por sua vez, ao se filiar à lógica de "gestão do eu" (autônomo e não-dividido), coaduna-se com uma subjetividade consumidora e autorreferente. Podemos afirmar que esse discurso ligado à ecologia promove, por um lado, a incitação ao consumo e, por outro, a culpabilização do sujeito consumidor que deve impor limites a si e, por decalque, impô-los também ao "sem limites" que se extrai da mestria do discurso capitalista e sua forma de interpelação. PALAVRAS-CHAVE: Discurso ecológico. Subjetividade. Consumo. RESUMEN: Apoyadas en el Psicoanálisis y el Análisis del Discurso, buscamos observar cómo el discurso sobre la ecología (discurso ecológico) anticipa a las coordenadas de una subjetividad actual, poniendo en funcionamiento sentidos de un "consumidor consciente", el cual, a su vez, al alinease a la lógica "de gestión de yo" (autónomo y no-dividido), combinase con una subjetividad consumidora y auto-referencial. Podemos decir que este discurso sobre la ecología promueve, por un lado, la incitación al consumo y, por otro lado, la culpabilización del sujeto consumidor que debe imponer límites sobre sí mismo y, además, imponer también limites al "sin límites" que extractase de la maestría del discurso capitalista y su forma de interpelación.

Several studies using visually directed actions as indicators of perceived distance showed that people could accurately walk toward targets far up to 22m. Those results, summed up to those related to perceptual measures of perceived distance, showed that those responses were controlled by a single internal variable, namely visually perceived location. In the present study, we compared performance in bisection tasks, performed by open-loop walking or by perceptual matching. Observers (N=20) walked toward or adjust a pointer to the mean point of an egocentric distance (5, 10 or 15m), under binocular viewing. Results indicated accuracy on both responses, with no reliable differences between them, supporting the hypothesis of a single internal variable controlling action and perception. This invariant may be determined by a weighted set of sources of information.

Female magazines emerge as an official knowledge that "objectively and impartially" produces an effect of transparency of meaning and truth about woman. According to the Discourse Analysis proposed by Pêcheux-DA (the theoretical-methodological referential adopted by this research), this erasing of the constitution process of the meaning leads the subject to the recognition of itself and to the occupation of the place where it belongs in the discourse. In this perspective, the subject is a discursive position. Interpellated by the ideology, the subject creates meaning. That occurs because there is a need of sedimentation of sense so that it originates a logically stable universe. However, Freud at the end of his work asks himself "what does the woman want", while Lacan, in his return to the Freudian work, proposes his provocative formula "the woman does not exist". This dissertation aims to analyze female magazines extracts from different periods (from 1917 to 2007) to propose how these magazines build meanings about what is a woman and what a woman wants, under the discourse production conditions. Because the DA concerns the historical determination of the signification processes, it is important to return to the feminism history and to academic feminist's texts, both seen here as an interdiscourse present in the discourse of female magazines. While the Psychoanalysis tries to investigate how The woman is formed, female magazines are concerned with describing the woman and her behavior, sedimenting and naturalizing meanings and originating a norm of identification. The Psychoanalysis considers The woman as a subject position in front of the joy and the submission of the phallic logic (not-whole), so the woman would not form a rule as the man, they could only be counted one by one. On the other hand, the female magazines build these meanings by using discursive generics (encapsulated formulas that codify values and beliefs), naturalizing the meanings assigned to the woman and her activities. We concluded that both the feminist movement, in order to promote changes and brakages of all kinds (moral, religious, juridical), and the female magazines, different from the Psychoanalysis, propose a positivity of an universal subject named woman.