Micro, medium and small companies, known by the acronym MIPyMES, have been gaining more and more importance both in their contribution to the economy, but in the same way they have been affected with great demands for their development, as is the case of the establishment KIKI´S dedicated to the sale of cleaning products and hardware which starts from the problem of not having the regulatory and strategic elements that allow it to be competitive. That is why this article aims to describe elements of a business plan that made it possible to strengthen the cleaning supplies company through the use of marketing strategies and techniques that helped increase its sales and competitiveness. The methodology used was quantitative and qualitative, marketing tools such as benchmarketing were used and surveys were applied, which had a favorable impact on the company, since in the face of the COVID-19 pandemic the management for sales was complicated, therefore they designed strategies considering the guidelines for the establishments.

Micro, medium and small companies, known by the acronym MIPyMES, have been gaining more and more importance both in their contribution to the economy, but in the same way they have been affected with great demands for their development, as is the case of the establishment KIKI´S dedicated to the sale of cleaning products and hardware which starts from the problem of not having the regulatory and strategic elements that allow it to be competitive. That is why this article aims to describe elements of a business plan that made it possible to strengthen the cleaning supplies company through the use of marketing strategies and techniques that helped increase its sales and competitiveness. The methodology used was quantitative and qualitative, marketing tools such as benchmarketing were used and surveys were applied, which had a favorable impact on the company, since in the face of the COVID-19 pandemic the management for sales was complicated, therefore they designed strategies considering the guidelines for the establishments.

The objective of this article is an analysis of the speeches given in the face of the difficult link between MSMEs and HEIs, the UTCV case for the development of scientific projects and the completion of theses related to MSMEs, and thereby contribute to the strengthening the business organization in the face of the COVID-19 pandemic that occurred throughout the world and is present in different spaces, business, educational, among others, however, the study is limited in describing the problems given in technological higher education and their interaction with micro-entrepreneurs in the development of academic projects, the measures adopted for the fulfillment of academic and bonding activities, from a perspective on the insertion of information technologies, tools and means of organization as adjustments to educational models and processes. The methodology used is mixed with a correlational descriptive approach, through the use of bibliographic information sources for the realization of theoretical support, likewise the focus group tool was used, considering the teachers who stayed in May-August 2020. The results showed the perception of businessmen and teachers of stays linked to MSMEs, their impact and development in the face of the pandemic. The contribution is achieved once the literature and results obtained from the focus group have been reviewed, which allows establishing the degree of flexibility for the implementation of new processes to MSMEs, which allows an area of opportunity to generate interaction of scientific projects with MSMEs, as well as the forms of interaction given to COVID-19.

The objective of this article is an analysis of the speeches given in the face of the difficult link between MSMEs and HEIs, the UTCV case for the development of scientific projects and the completion of theses related to MSMEs, and thereby contribute to the strengthening the business organization in the face of the COVID-19 pandemic that occurred throughout the world and is present in different spaces, business, educational, among others, however, the study is limited in describing the problems given in technological higher education and their interaction with micro-entrepreneurs in the development of academic projects, the measures adopted for the fulfillment of academic and bonding activities, from a perspective on the insertion of information technologies, tools and means of organization as adjustments to educational models and processes. The methodology used is mixed with a correlational descriptive approach, through the use of bibliographic information sources for the realization of theoretical support, likewise the focus group tool was used, considering the teachers who stayed in May-August 2020. The results showed the perception of businessmen and teachers of stays linked to MSMEs, their impact and development in the face of the pandemic. The contribution is achieved once the literature and results obtained from the focus group have been reviewed, which allows establishing the degree of flexibility for the implementation of new processes to MSMEs, which allows an area of opportunity to generate interaction of scientific projects with MSMEs, as well as the forms of interaction given to COVID-19.