The paper summarizes the arguments for a scientific discussion on solving the problem of improving the efficiency of the enterprise in the context of social and economic security of the state. The main purpose of the study is to evaluate the effectiveness of the enterprise and on its basis to identify innovative measures and methods, effective marketing tools to improve it. The systematization of literary sources and scientific approaches showed that, based on a comprehensive assessment of the activity of the enterprise, there remained several unsolved problems regarding the improvement of the social and economic security of the state. The urgency of solving this scientific problem lies in ensuring social and economic security that is an extremely important problem in the current conditions of the country’s development. Methodical tools of the study are such methods as a logical generalization, systematic, comparison, mathematical calculations, graphical, method of expert assessments. The study period is 2014-2018. The object of the study is the sanatorium and resort enterprise since the social and economic security of the state on the micro-level is formed based on the activity of such enterprises. The research of the identified problem in the paper is carried out in the following logical sequence. The significance of the activity of enterprises as an integral part in shaping the country's economy in market conditions is outlined. The important role of domestic enterprises in ensuring the employment of the country's population, the formation of social relations and support of social stability, the social and economic security of the state at the micro-level is noted. The problems of provision of enterprises economic development as a component of socioeconomic security of the state in need of research are highlighted. The list of risks, which domestic enterprises are subjected to in daily activity, is described. It is noted that the economic development of enterprises is one of the components of securing social and economic security of the country at the micro-level. In this context, the theoretical basis for the formation of economic security of enterprises is investigated based on the evaluation of the efficiency of the activity on the example of sanatorium and resort institutions. An evaluation of the efficiency of activity of sanatorium-resort enterprises from the standpoint of the economic entity efficiency based on the calculation of integral index and directly by consumers with the help of an expert method is conducted. Based on the estimation of the integral coefficient of efficiency of the sanatorium and resort services provision on the example of the past five years, the unevenness of the fluctuations of the main economic indicators of activity, reduction of the coefficient of financial and economic activity efficiency has been proved. Based on surveys of consumers, the average mark of the effectiveness for the provided sanatorium services was set at 3.7 points, which at the five-point scale proves the need for improving the activity of sanatorium and resort facilities under present conditions and developing special events using effective instruments stimulating the development of such enterprises. To significantly improve the efficiency of sanatorium and resort enterprises and the impact on the improvement of social and economic security in the country, a set of actions and marketing tools based on the innovative technologies at the enterprise, regional and state level. The results of the conducted research can be used by sanatorium and resort establishments in practical activity and public authorities, local self-government bodies at the level of regions and territorial communities in developing projects of development of territories and taking measures to ensure social and economic security in the country. Keywords: economic security, efficiency, measures, innovative approaches, marketing tools, assessment, sanatorium and resort establishments, social and economic security.

The article presents considerations on the quadruple helix model as a principle of smart city design in which technological and social innovations result from cooperation and seeking synergies among four groups of stakeholders: administration, business, science and residents. The overriding goal of this synergy should be to improve the quality of residents’ life in various dimensions of their individual and socio-professional functioning. An optimal model of urban management and creation of a Smart City and a Smart Sustainable City is based on knowledge, properly disseminated and distributed, as a condition for acquiring interdisciplinary competences. The cities develop for their inhabitants, without whom they become empty and die. Therefore, a holistic model of managing a Smart City should be adopted, aiming at shaping a Smart Sustainable City on this basis, i.e. taking such management solutions that do not exclude any group of stakeholders and any urban system or subsystem bearing in mind the environment and future generations. In the article, the authors present selected solutions for creating Smart Cities and Smart Sustainable Cities based on the top-down model and bottom-up model, recognizing, at the same time, that well-designed synergy among the entities of the quadruple helix is based on knowledge and its proper dissemination and distribution.

The article deals with questions about the rules of effective, efficient and rational management through the results of marketing communications of administrative units of local self-government. The authors point to the Polish experience in this area with regard to systemic transformation since 1990, based on the decentralization of power and the effective dismissal of social potential, by focusing marketing communications of local governments on activating citizens to take action and ensure citizens' responsibility for the environment. These changes set new tasks for local governments, the proper implementation of which should be based on the implementation of management through the results that can be identified in local government bodies as a process of setting measurable goals for the administration responsible for specific public tasks. implementation of the mechanism of continuous monitoring of these goals, as well as the adaptation mechanism in the context of changes in the internal and external conditions of the organization and informing the public about the results achieved. The results management is based on modern tools used in public finance management, that is, budget execution and management. In order to improve the activities of local self-government bodies, the authors offer lifelong learning in the form of short forms of support (training, courses, seminars) in the process of non-formal learning, taking into account the educational prerequisites for sustainable development. The authors recommend short forms of acquiring new competencies required by the changing environment, challenges related to technological changes and increasing efficiency of market institutions (enterprises), indicating that non-formal education in the field of results management, combining economic, social and ecological aspects is an indispensable element improving the staff of local government administration, aimed at the proper implementation of statutory tasks and competent service of the local community while at the same time rational and effective use of public funds, and thus an essential element of sustainable city management. New management tools implementation combined with the education process can be treated as organisational innovation.

Contemporary world brings people more and more dangers. Creation of the Internet made it even easier to harm other users without consequences. However we still can do something about it. We can learn how to protect ourselves in the network. That is why it is so important to disseminate the main goals of safety management while using Internet. The paper presents main dangers awaiting for network users – both the youngest and the older ones, such as cyberbullying or phishing. The authors also point to the more frequent Internet addiction. The main goal of this paper is to indicate on how the on-line safety management should look like and how people can protect themselves from the dangers, of which they are sometimes even not aware. Children and adults shall be educated about the dangers in the Internet, and how to avoid them. Only then will they know, how to properly manage their on-line safety.

Abstract. The paper deals with professional competences, and within their structure, it specifically engages in those which shape the level of ethical competence of future university graduates. The authors point out the growing trend in job market requirements related to this type of qualities of universityeducated individuals. The main purpose of paper is to analyze the students' perception of the importance of ethical erudition, ability to perceive morally, as well as make moral assumptions and adequate ethical decisions. It presents the results of a questionnaire research, the aim of which was to identify the readiness of students to attend and complete a university course of applied ethics, and their expectations of such type of education.Keywords: tertiary education, professional competencies, ethical erudition, moral judgment, ethical sensitivity KOMPETENCJE ETYCZNE ABSOLWENTÓW JAKO CZĘŚĆ ICH KWALIFIKACJI ZAWODOWYCH Streszczenie. Niniejszy artykuł dotyczy kompetencji zawodowych, szczególnie tych, które kształtują poziom etyczny przyszłych absolwentów. Zwrócono uwagę na rosnącą tendencję wymagań rynku pracy odnoszących się do absolwentów uczelni. Zbadano zdolność postrzegania sensu i znaczenia etycznego erudycji, rozumowania moralnego i etycznego podejmowania decyzji przez samych studentów. Przedstawiono wyniki badania ankietowego, którego celem było określenie wstępnej gotowości uczniów do wzięcia udziału i ukończenia uniwersyteckiego kursu etyki stosowanej.