This paper explores variability across a set of subsidiaries in a given local context and the same industry in terms of innovative performance as an outcome of the manner and extent to which they embed within both corporate (internal) and local (external) counterparts. By drawing on fieldwork evidence of seven subsidiaries operating in Brazil (1996Brazil ( -2007 it was found that: (1) subsidiaries that were able to develop knowledge-intensive linkages with specific internal and external counterparts simultaneously and based on continually increased frequency and improved quality achieved higher innovative performance levels than subsidiaries that developed such linkages with limited frequency and unchanged quality over time; and (2) some counterparts and linkages were more effective than others in terms of contributing to the subsidiaries' innovative performance. By drawing on a novel approach that explores dual embeddedness and its impacts on differences across a set of subsidiaries in terms of innovative performance over time, this paper extends our understanding of embeddedness as part of strategic asset-seeking strategies. It also provides a basis to deepen the analysis of the nuances of multiple embeddedness and its implications for the subsidiary's competitive performance.
O tema estratégia de inovação industrial entrou formalmente na agenda de discussão e ação governamental no Brasil no final dos anos 1960. Desde então, tem havido uma profusão de estudos baseados em descrições, análises e propostas relativas a estratégias de inovação industrial no País. A despeito do grande mérito dos vários trabalhos neste campo no Brasil, ainda há uma escassez de contribuições conceituais e, principalmente, gerenciais voltadas para o aprimoramento do desenho e da implementação de estudos empíricos e de tais estratégias. Por isso, este artigo tem seu foco em duas tarefas: a primeira é clarificar certas definições relativas ao desenho e implementação de estudos empíricos e de estratégias de inovação industrial a partir da perspectiva de aprendizagem tecnológica no contexto de economias emergentes; a segunda é apresentar métricas associadas à operacionalização de tais estudos e estratégias, particularmente no Brasil. Espera-se com isso contribuir para ampliar a compreensão sobre o intricado processo de desenvolvimento tecnológico na indústria, no contexto de economias emergentes e, assim, auxiliar pesquisadores e gestores envolvidos com a gestão da inovação industrial no Brasil.
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