Satisfaction is one of the key factors which influences customer loyalty. We assume that the satisfied customer will be willing to use the ssame service provider again. The overall passengers´ satisfaction with public city transport may be affected by the overall service quality. Frequency, punctuality, cleanliness in the vehicle, proximity, speed, fare, accessibility and safety of transport, information and other factors can influence passengers´ satisfaction. The aim of this paper is to quantify factors and identify the most important factors influencing customer satisfaction with public city transport within conditions of the Czech Republic. Two methods of analysis are applied in order to fulfil the aim. The method of factor analysis and the method Varimax were used in order to categorize variables according to their mutual relations. The method of structural equation modelling was used to evaluate the factors and validate the model. Then, the optimal model was found. The logistic parameters, including service continuity and frequency, and service, including information rate, station proximity and vehicle cleanliness, are the factors influencing passengers´ satisfaction on a large scale.

This paper focuses on the customers’ satisfaction with online group‑buying purchases on the South Korean market. The aim of the paper is to examine a model of Generation Y consumers’ satisfaction and the repeat purchase intention applying the theory of Expectation – Confirmation Model and DeLone and McLean IS success model expanded with the customers’ trust. The data were obtained through an online survey All online G‑B users from Generation Y in South Korea created the population. The structure of respondents was controlled with variables gender, age and frequency of online G‑B purchases. The aspects leading to consumers’ repeat purchase intention are determined. The main focus of research within the paper is based on the perceived value of customers’ interactions across the online group buying, website’s quality, trust, customers’ satisfaction and repeat purchase intention. This research is focused on online shopping behaviour of members of Generation Y that use online media in their lives frequently each day. The designed model of relations between determinants was tested by applying the method of Structural Equation Modelling. The results confirm that perceived value and website’s quality are the important aspects for South Korean customers from Generation Y to repeat purchase in online group‑buying.

The topic of this paper is the evaluation of the factors that affect users' satisfaction with online group buying. Social exchange theory was used to identify these factors. Reciprocity, reputation and trust, proposed by social exchange theory, and vendors' creativity and customers' satisfaction with the purchase can be included among these factors. The aim of this paper is to evaluate the factors affecting customer satisfaction with online group buying and to validate the proposed factor model in the conditions of the Czech Republic. The method of structural equation modelling is used to evaluate the factors and validate the model. It is found that the proposed model is not optimal in the Czech conditions. The results confirm that trust, vendors' innovations and creativity and customers' pleasure, contentment and delight are the most important factors for Czech customers.

The aim of this paper is to present the work of the research team who tried to construct a model that explores general opinions of students about education on Facebook and also opinions of students about education on the social page for course E-marketing by using structural equation model. Facebook has already been present at universities due to the fact that students use it as a primary source of information about news in courses, duties, and so on. The research team carried out an experiment in the course E-marketing at FE of VŠB – TUO, in which Facebook was used as a tool for communication between students and teachers. The research on the attitude of students towards education on Facebook was conducted by questioning using predefined variables. The first form of the model was designed by factor analysis with method Varimax, when six groups of factors that affect respondents´ opinions about education were defined. A structural equation model was used to verify the validity of the model. It appears that four groups of factors mainly affect respondents´ attitudes to this type of education according to the testing performed. These groups of factors are Engagement, Information and Modern Technologies, Lecturers and Scores, and Education on Facebook. The research team also determined statistically the most significant variables in these factors that affect the opinions of students about education the most

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