Доведене, що конвергентне підприємництво являє собою результат процесу інтерактивності та форму симбіозу інноваційного й традиційного бізнесу, забезпечує формування стратегічних конкурентних переваг. Інтерактивність як процес проявляється в русі взаємодії, взаємного проникнення та взаємної підтримки традиційного бізнесу з підприємництвом інноваційним. Конвергентне підприємництво діє у формі взаємовідносин, що проявляється як симбіоз. Для організації ефективного управління конвергентним підприємництвом рекомендовано застосувати системний підхід; елементами системи виділено інноваційне підприємництво, традиційне підприємництво, процес інтерактивності та форма відносин. Система стратегічного управління конвергентним підприємництвом передбачає виконання таких основних завдань: застосовувати систему контролінгу заслабкими сигналами; впровадити кластерізацію; сформувати систему підтримки конвергентного підприємництва; сприяти появі креативного класу в регіоні.

The purpose of the study is to substantiate the components of innovation potential and their interaction as a condition for advanced development of the regional economy. In the process of the research the following methods were used: monographic, scientific abstraction, generalization, causal induction, etc. The article presents the categories of innovation potential in a broad and narrow sense. The components of the sub potentials of innovation potential in a broad sense are shown, which include scientific, educational, entrepreneurial, innovative in the na rrow sense, intellectual, managerial, marketing. These components interact with each other and this interaction takes place in the form of a "circle of potential". Educational and scientific potential in interaction form intellectual. Only in the presence of intellectual potential it is possible to organize innovative entrepreneurship in the region. Entrepreneurial potential provides the appropriate work of innovation potential, ie the expansion of enterprises and organizations that produce or intend to produce innovative products. Innovative potential is a forerunner of marketing potential. The task of the marketing component of innovation potential in a broad sense is to create in the region or country of demand for a new product for consumers, produced by innovative businesses. Organizational and managerial component forms a system of support for innovation potential, creates research and innovation clusters, and so on. Organizational and managerial potential for continuous development necessitates the development of the human factor, which in turn necessitates the improvement of the education system in the region. Knowledge of the components of the potential of innovative development, their functionality and systemic relationship allows management to use modern levers to strengthen the strategic position of the region and the formation of competitive advantages.

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Abstract.The purpose of the article is to conduct an assessment of investment activity in Zakarpattia region on the basis of statistical information - an indicator of the policy of the regional authorities in the field of investment climate formation as a condition of high competitiveness.The study showed that recently there has been a sharp drop in investment activity in Zakarpattia. In 2020, the trend, which was aimed at growth, sharply went down. This indicates the deterioration of the investment climate in the region and, accordingly, the drop in the level of competitiveness of the region.The conducted analysis proves that insufficiently active investment policy in the region is due to the following reasons.First of all, in Zakarpattia, any investment, especially in the innovation field, should have a high financial return. Due to the lack of data on investments in the innovation sphere, the amount of investments in the region as a whole was chosen for analysis. As a result, an examination of the level of profitability of regional business was carried out using the indicator of the share of enterprises that received losses for the year. The share of enterprises in the region that ended the year unprofitable in 2020 is more than 25%, that is, every fourth enterprise operates without a profit. Due to the fact that the product of innovative activity, as a rule, has a high profitability, it is possible to conclude that investments in innovative activity are not decisive in the total amount of investments.Secondly, investments in innovative activity are highly risky, so the appropriate financial results should cover the degree of uncertainty and the possibility of financial fiasco.In addition, the reason for the investment climate that does not meet modern requirements is the inadequate financial condition of regional enterprises. The study showed that the region has low liquidity and solvency of enterprises. The amount of liabilities is much higher than equity, which indicates the extremely poor solvency of Transcarpathian enterprises.Low financial stability of a business is a marker of a possible pre-bankruptcy state. If the financial stability of the business is in question, the infusion of any investment is also a high-risk action, the implementation of which requires a change in management, policy, strategy, etc., which, in turn, determines the need for time and additional financial investments.Keywords:region, competitiveness, investment climate, solvency, profitability.