We apply Rieffel deformation to C * -tensor product viewed as a functor on the category of C * -algebras with an abelian group action. In the case of the Rieffel deformation of a quantum group with the action by automorphisms the deformed tensor product enables us to view the deformed object as a braided quantum group. We construct a bicharacter for a braided quantum group and the dual braided quantum group. We employ our method to get a braided quantum Minkowski space. Its description in terms of the deformed space-time coordinates is provided.