The old aphorism saying “no pic, no news” is still very alive, although the immediacy of social networks has modified this in a way: the truth is that a set of factors has conspired to cloud the communicative landscape on networks, so what was once considered reliable proof of fact – a photo – cannot be taken as such, without the assistance of experts whose criteria cannot be easily understood by the public. Turning into a matter of discussion and opinion what would otherwise be incontrovertible facts. Fabricating facts has never been so convincingly available to so many.