PurposeBizkaia, an area of just over one million inhabitants, is the setting, through the xertatu project, of an experience for fostering corporate social responsibility (CSR). This document seeks to analyze the xertatu project as a local response to a new form of governance, identifying the lessons learned in its development.Design/methodology/approachThis paper focuses its analysis on a clear understanding of the need to combine not only the activities of the various organizations operating in this field in Bizkaia, but also the intentions of the agents involved, in order to shed light on the shared responsibility business has with society at large in this region.FindingsThe aggregation of agents, interests and capabilities, together with a methodology of research – collective action, is suitable for fostering social responsibility in companies.Originality/valueThe analysis of CSR as a new understanding of the role of business in collaborative governance, that is, as an active agent of an enabling governing style that furthermore assumes its joint responsibility with all the other agents for social cohesion and development, usually tends to lack a local and regional perspective and, therefore, the schemes that favor its implementation, whereby it could become a testing ground and benchmark for other regions.

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