Considerable research has demonstrated the positive effects of handwritten font styles on product attachment and word-of-mouth behavior. However, few studies examined whether these positive effects can be mitigated or even reversed. The purpose of this study is to fill this knowledge gap by identifying several boundary conditions (communal orientation, message type, and hotel type) for the positive effects of handwritten font styles. We conducted two quasi-experimental studies. In Study 1 ( n = 125), the positive effect of handwritten font styles on attitude toward a hotel was not observed among individuals with a low communal orientation. In Study 2 ( n = 245), the handwritten (vs. machine-written) font styles in the sustainability messages of a luxury hotel reduce warmth of the hotel. Hospitality managers should use handwritten font styles carefully depending on hotel type, message type, and customer characteristics.

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The uprise of responsible consumption is provoking hospitality and tourism businesses to adopt responsible practices such as repurposed servicescape design. Against this practical background, the current research examines the effects of repurposed design (vs. no repurposed design) on customer inspiration and repurchase intention. Study 1 shows that, when applied to the functional (not aesthetic) aspect of the servicescape, repurposed design (vs. no repurposed design) will render significantly higher levels of customer inspiration and repurchase intention toward the business. Study 2 results indicate that the functional servicescape bounded effect of repurposed design (vs. no repurposed design) applies only when the design source was supplier (not employee). Moderated mediation analysis further demonstrates that such conditional effects of repurposed design (vs. no repurposed design) are driven by the psychological mechanism via substantive CSR engagement attribution. Findings from this pioneering research provide important theoretical and practical contributions for CSR, sustainability, and responsible consumption.

Transformative tourism experiences are powerful life moments with the capacity to elevate individuals’ well-being. With the rise of transformative tourism and the growing attention to well-being, theoretical research is needed to outline the underlying processes that connect transformative tourism experiences with individual well-being. This study employed grounded theory to critically analyze a set of travel blogs that narrate individual tourists’ transformative tourism experiences. Specifically, we explored how sets of activities during transformative tourism (e.g., backpacker tourism, volunteer tourism, and study tours) contributed to travelers’ hedonic and eudaimonic well-being. We took psychological needs as processes of well-being realization to construct an integrated “activities–needs–well-being” conceptual framework to demonstrate how transformative tourism contributes to travelers’ hedonic and eudaimonic well-being.