Objectives: to describe the adaptation process of the Zero Mothers Die app, developed in Europe, is to combat maternal mortality, was brought into the Brazilian context with an individualized auscultation methodology for pregnant women and mothers who attended a high complexity referred teaching hospital. Methods: the research consisted of two parts: the participant observation technique was used by health professionals to translate the platform; with an approach in the service with online forms for pregnant women, and the content analysis was performed by grounded theory of the data. During five months, 109 pregnant women and mothers installed the app, but only 17 completed the questionnaire. Results: the women and health professionals pointed out questions such as interactivity, application interface, content, pregnancy and childcare clinical management, which contributed for the Brazilian version. Conclusions: the participatory medicine and e-pregnant woman are new premises of a humanization policy for women and childcare. The insertion of an app with information based on the best evidence in the prenatal routine in the health establishments with teaching activities that can provide new dialogue connections with the pregnant women and chances to update the professional in training.

RESUMOObjetivo: identificar as experiências culturais relacionadas às decisões maternas para a amamentação entre dois países, visando compreender seus significados. Método: pesquisa qualitativa através de estudo de caso, sendo realizadas nove entrevistas semiestruturadas, com mulheres brasileiras e francesas, no período de abril a dezembro de 2017. Aplicou-se a análise temática de Bardin aos depoimentos. O projeto da pesquisa teve anuência de Comitê de Ética em Pesquisa. Resultados: quatro categorias emergiram da análise dos depoimentos: escolha, cultura e influências; entre benefícios e prazer; idealismo da amamentação; relação com o corpo: dor, pudor e sexualidade. Conclusão: as entrevistadas brasileiras apontam para uma valorização da mulher que amamenta e uma culpabilização daquela que não o faz. E para as francesas a sociedade veicula a ideia de que amamentação significa falta de liberdade. Nos dois lados ainda falta a mulher se apropriar dos seus desejos.ABSTRACT Objective: to identify the cultural experiences related to maternal breastfeeding decisions between two countries, aiming to understand their meanings. Methods: qualitative research through case study. Nine semi-structured interviews were conducted with Brazilian and French women, from April to December 2017. Bardin's thematic analysis was applied to the statements. The study was approved by ethics research committee. Results: four categories emerged: choice, culture and influences; between benefits and pleasure; breastfeeding idealism; relationship with the body: pain, shame and sexuality. Conclusion: in Brazil there is an appreciation of women who breastfeed and a blame for those who do not. In France society conveys the idea that breastfeeding means lack of freedom. In both countries the woman still needs to take ownership of her wishes. Descriptors: Breast feeding; culture; benefits, sexuality. RESUMENObjetivo: identificar las experiencias culturales relacionadas con las decisiones de lactancia materna entre dos países, con el objetivo de comprender sus significados. Método: investigación cualitativa a través del estudio de caso. Fueron nueve entrevistas semiestructuradas con mujeres brasileñas y francesas, de abril a diciembre de 2017. El análisis temático de Bardin se aplicó a los datos. La investigación tuvo anuencia del Comité de Ética en Investigación. Resultados: cuatro categorías emergieron: elección, cultura e influencias; entre beneficios y placer; idealismo de la lactancia materna; relación con el cuerpo: dolor, pudor y sexualidad. Conclusion: en Brasil, hay valorización de la mujer que amamanta y culpabilización de aquella que no lo hace. En Francia, la sociedad vehicula la idea de que la lactancia significa falta de libertad. En los dos países todavía falta la mujer apropiarse de sus deseos.