If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -Low cost carriers (LCC) in the Asia Pacific are pursuing a strategy of marketing the aesthetic qualities of their cabin crew in order to differentiate their "value proposition". This strategy concentrates on the physical dispositions of employees, thus mobilising the concepts of aesthetic and sexualised labour for commercial purposes. This paper aims to investigate some of the practical and ethical issues of such a strategy. In addition, the paper seeks to explore the boundary between the theoretical concepts of aesthetic and sexualised labour. Design/methodology/approach -Presents two vignettes from the emerging LCC industry in the Asia Pacific. The first vignettes is of Virgin Blue, a LCC operating in the Australian domestic airline industry; the second vignette is of Air Asia, first established as a domestic LCC in Malaysia, but has now expanded to international short-haul routes within the region. Findings -The strategic deployment of aesthetic and sexualised labour in LCCs is ethically problematic on a number of levels. Concomitantly, this strategy is potentially undermined by the contradictory focus on cost minimisation, essential for LCC survival. Thus, the use of aesthetic and sexualised labour as a commercial strategy has the potential to become unstable over time because of the competitive dynamics and the somewhat paradoxical need to reduce costs while improving service standards. Originality/value -The conceptual boundary between aesthetic and sexualised labour is explored in the new LCC industry in the Asia Pacific. The ethical and practical consequences, and the sustainability of such a strategy in this new environment are considered.

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It is asserted that much of the literature on changing labour regulation in Australia only provides a partial analysis of recent tends. In particular, it is contended that researchers have neglected issues of complexity and congruence in the regulatory structure. In this paper we define these important dimensions of labour regulations, demonstrate their importance and attempt to explain how their omission arises from the theoretical and methodological foundations of previous research. We conclude by advocating the inclusion of these concepts in future research.

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Drawing on recent literature from overseas, this article identifies four alternative forms of employee representation, two union-based a.nd two non-union. Using these categories, it argues that· there is in Australia a significant and growing 'representation gap'. To some degree, this gap is not new. The system of compulsory conciliation and arbitration that dominated Australian industrial relations for decades before the 1990s delivered significant support for union forms of representation, but they were less than perfect in their effect. Furthermore, nonunion forms of representation in this earlier period were poorly developed The gap, however, widened dramatically during the 1 990s. The well-known decline in union membership and contraction in the coverage and scope of collective bargaining and state regulation constitute the core of the problem. Less acknowledged, however, is the failure of new non-union forms to deliver effective representation. It is contended that the representation gap should be treated as an urgent public policy issue by Australian governments.