With the development of technology and the phenomenon of digitalization, companies have begun to use IT solutions to suit their needs and competences, so that they can improve their organizational performance. One of the most used solutions by the firms for optimization, efficiency, dynamic adaptation and their integration with the technological trends is represented by Business Process Management solutions. Through this paper, it is desired to analyse the most used BPM tools used by the companies providing industrial services in Romania. In this regard, an exploratory study was carried out that presents the most important characteristics of the most popular BPM solutions from Romania. These solutions are compared according to a set of criteria, among which: operating system, main features, access mode, training ways, technical support, or integration with other systems. At the end of this paper, there are presented some suggestions regarding what an industrial service company should do to establish what kind of BPM solution is good for it.

In recent years, artificial intelligence has started to play an important role in digital marketing. Companies are increasingly using this technology to personalize content, improve the performance of marketing campaigns and user experience. According to a Google report published in 2021, Romania is one of the leading countries in Central and Eastern Europe in terms of significant growth in digital advertising expenditure. As a result, the current research aims to assess the importance and impact of AI usage in Romanian companies that activate in digital marketing. To conduct this study, an online survey was developed consisting of 11 questions to establish the utilization of AI in digital marketing and the perception of employees in companies towards this technology. The sample group was selected from a contact list of digital marketing firms, social media, and professional groups. Out of the total of 30 responses collected, valid data was analyzed to identify emerging trends and patterns in the use of AI in digital marketing. The survey findings indicate that AI is perceived as a valuable tool for enhancing user experience and increasing the effectiveness of digital marketing campaigns. It is important to consider the ethical and confidentiality implications when utilizing customer data, and to refrain from employing AI in a harmful or intrusive manner.

Recruitment is one of the main pillars for the proper functioning of a healthy environment, which meets its objectives and is a process coordinated by the human resources department, together with the respective managers for each position. The recruitment process consists in promoting vacancies using the most appropriate channels, means and tools to maximize the attraction rate of the most suitable candidates, as addressability and accessibility within the target group of potential applicants to meet almost all the conditions. and the criteria set out in the profile of the ideal candidate. There is an acute need for skills in a labor market that demands competitiveness as soon as possible. The most important thing that managers and leaders do in an organization is to hire the right people for the right job. At present, the recruitment process has become very dynamic and is constantly changing. We are currently facing an impressive increase in the use of technology and automation in almost every aspect of the recruitment industry. Undoubtedly, the automation of the recruitment process and the integration of artificial intelligence and machine learning algorithms in these systems has brought a number of benefits and changed the way candidates are selected. The authors of the article aim to conduct a bibliographic research to illustrate the current state of human resources management and the methods adopted in its optimization. The latest trends in this field are researched and the main challenges that appear are exposed. There are presented the means used to maintain employees within the organizations and increase their productivity. The collected data are interpreted and a model of systematization of the recruitment process is proposed using process modeling, for an easier implementation. In conclusion, it is found that the role of recruiters will change through the adoption on a larger scale of solutions to automate the process of search and selection of candidates. Although the benefits of recruiting automation could outweigh the arguments against it, it is prudent for recruiters to combine technology with the human factor in the selection process of the right candidate. The most important strategic challenge in HR for companies is to maintain a high level of employee involvement, which is difficult to achieve only through technology.

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