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AbstractPurpose -The aim of this paper is to develop an effective measure of corporate reputation when stakeholders are faced with different decision situations. Design/methodology/approach -The study research question was addressed using survey data from 500 respondents involved in four decision situations: purchasing products from a company, seeking employment, purchasing shares and supporting the operations of a company in their community.Findings -The findings suggest that corporate reputation is a situational construct which is continuously redefined by stakeholders according to the decision they are considering. Thus, companies may not have the same reputation when seeking different kind of support from stakeholders. Research limitations/implications -In order to generalise the findings, the collection of data by means of surveys of larger random samples from multiple countries are strongly encouraged. Practical implications -The paper contributes to the development of effective measures of corporate reputation for individuals who may have hybrid stakeholder identity and are involved in diverse decisions regarding companies. This contribution is valuable in that it can be used by managers and companies to establish more effective corporate communication strategies, which directly address the information needs of individuals considering different relationships with firms. Originality/value -The paper identifies the value placed on various reputation dimensions when individuals consider different relationships with companies. By doing so, we provide an innovative tool that can be utilised by marketing managers to measure the attractiveness of companies to potential consumers, employees, investors and community members.
This paper investigates the theoretical and empirical relationships between organisational punishment and productivity. We do so by highlighting the contributions of two academic fields to this topic: management and economics. We underscore the many common theoretical and empirical grounds across management and economics. We heighten, in particular, how motivation and learning theories have contributed to the development of both theoretical and empirical research on this topic. This paper also argues that this debate could be significantly advanced if insights stemming from industrial relations and labour process theory were also considered since these disciplines have traditionally focussed on macro-issues such as how changes in the economic/institutional contexts may affect the likelihood that organisations will resort to punishment. In order to foster future research on this topic, three research themes were developed: a) freedom of choice and the role of contract completeness; b) perception of punishment, monitoring, and productivity; and c) punishment, productivity and exogenous variables.
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