This research attempts to examine how perceived green brand quality and perceived performance influences customers trust in green brands through enhancing brand satisfaction. Using a sample of 108 customers in Hong Kong who were observed buying green tissue products, we investigate the relationship of perceived green brand quality and perceived performance with green brand trust, and the mediating effects of green brand satisfaction on these relationships. The results show that perceived green brand quality and perceived performance positively contribute to green brand trust directly and green brand satisfaction is an effective mechanism through which perceived green brand quality and perceived performance promote trust in a green brand.

This survey aimed at ascertaining the views of 120 respondents from overall sectors on the factors that determine the awareness in life insurance in the context of Nepal. The result of insurance awareness hypothesis shows that education is an important factor which affects the buying decision of consumers in life insurance. The researcher has employed descriptive design to conduct the study through structured set of questionnaire; convenience sampling technique has been used in the initial stage to narrow down the population from entire population. Similarly likert scale has been used for consumer survey and later computed using statistical package for social science (SPSS) Version 20 for windows to compare means. The survey result produces the result that in spite of the immense benefits and security provided by the life insurance, public awareness regarding it is low. The research also provides light in the aspect that insurance awareness is positively affected by educational level of attainment whereas it is statistically independent to gender, income and professional line of involvement.

The major objective of the study is to know the determinant of bank selection among working people in Kathmandu Valley. The study has explored seven factors which are core service delivery, external and internal aesthetics of bank, convenience, financial benefit, technology, recommendation by peers and staff. The study developed the questionnaire considering these seven factors and to confirm the reliability, questionnaire was distributed to 10 people which revealed questionnaire was fairly reliable for research administration. Arithmetic Mean, ANOVA and correlation analysis are basis for statistical analysis. The study finds that convenience significantly impacts the banking decisions among working people in Kathmandu Valley which includes item like convenient location, close to home, adequate number of location, security, convenience, reputation of organization and proximity. Bank should focus more on items like accurate account information and pleasant bank atmosphere. Working people are more sensitive in cost rather than benefit and they are more sensitive to interest rate in fixed deposit to saving in banking decision. Correlation analysis in study asserts that recommendation by peers is weekly correlated with other factor which research found that banks need to improve in faster service, queue management, front desk employee, ATM and mobile service and information sharing.