As the digitalization of financial services increases, it is the customers who benefit, and the banks have more capacity to enhance the experience and digital satisfaction of their target customers. The paper focuses on an important issue of the Vietnamese banking system. It is the process of digital transformation through applying leading fintechs to their core banking platform. Therefore, the main objective of this research is to explore the possible relationship between customer satisfaction with digital banking services and the other observed variables due to the theory of SERVQUAL. This study reaffirms and adds to the measurement scale system of customer satisfaction concepts while experiencing digital banking services. This helps researchers in the banking sector of Vietnam and around the world have a scale to conduct their researches on customer satisfaction. The author also uses quantitative analysis for a random sample survey within the banking network of Northern region of Vietnam (290 samples in total). Descriptive analysis, reliability analysis of scale, exploratory factor analysis, or multiple regression analysis all provide better perspectives on the relationship between customer satisfaction and the digital services that banks are offering. The major findings of the study involve the fact that focusing on minimizing response time to customers' inquiries and individualizing services to each one of them are the things that the digital banks in Vietnam need to do beforehand. To conclude, the roles of tangibles and responsiveness in the digital banking services can only be examined much more thoroughly in the upcoming researches while this one cannot.
Purpose: The research objective of this article is to approach the diverse situations of commercial banks in Vietnam in examining employee engagement in order to create effective employee classes in performing tasks. This, in turn, ensures the stability in growth and creates a proud and traditional organizational culture. Theoretical framework: The study has reviewed and selected the core contents of previously published studies globally to come up with its own research framework with Employee Engagement latent variable as the center, and other 7 main observed variables. At the same time, the study uses two groups of latent variables, JS and EA, respectively, to refer to job satisfaction and external attractive factors for employees of commercial banks in Vietnam. Design/methodology/approach: Research designed in an inductive manner. However, conducting the research through a mixed method is still necessary for better conclusions. The author approached some typical commercial banks at once (also called, the meta-case approach, which includes the traditional approaches to Multiple Regression analysis and new assumptions in the approach, along with SEM-CB analysis). Findings: Research has shown a relationship between the latent variables, Employee Engagement, Job Satisfaction and External Appeals. The correlation between variables in assumed cases show the importance of different groups of factors affecting the ultimate goal of the human resource management process in commercial banks. It is the loyalty to the organization of the employees. In particular, the outstanding factors that can be further analyzed are Promotion opportunities, Moral standards and Organizational brand. Research, Practical & Social implications: The study is a good reference for the system of commercial banks, especially with the unique characteristics of commercial banks in Vietnam. In addition, having loyal employees creates enduring businesses. Originality/value: The research has been conducted by the author, ensuring standards of research and ethical factors in publication. It contributes additional material to specialized research in Management, Human Resources and Business in general.
The research object focuses on the digital transformation (DX) process of the enterprises and corresponding management policies from the State. In the context of a transition economy, deeply integrated into the world economy, and facing competition pressure many times higher than the one in the domestic market, businesses have themselves prepared such things like the understanding of how DX is, how DX-ready they are, how much to invest and where they are on the path. The context of Vietnam is used as a good example of a developing country with progressing digitalization and fierce competition from abroad. Hence, the authors have carried out a positivist analysis, using quantitative and qualitative indicators to clarify the DX of the companie. Quantitative indicators refer to a 5-point scale or percentage point in the assessment, allowing the statements, by the survey participants or the researchers themselves, to have a uniform basis. Qualitative indicators are drawn from structured observations, in-depth interviews, and literature review, mainly focusing on two extremes, good and bad. As the main results of the study, almost 90 % of Vietnamese businesses raise awareness of DX to apply into their operations or to seek for DX solutions. Only 40 % of businesses have the budget to receive DX consulting and solutions, and up to 20 % of businesses have absolutely no budget for DX. The DX readiness is highest in industries whose activities are closely related to a direct supply of goods and services. The DX promotion may root from the increasing number of customers using the Internet alongside their savvy digital skills, or from digital logistics enabling the strong growth of e-commerce, and from favorable policies from the State. Still, concerns about personal data, costs of technology investment, or business habits changing are typical challenges
Structured abstract - Creating a breakthrough for China's national strength on the basis of prioritizing science and technology development is a particular and important aspect of China's development orientation in the context of the Industry 4.0. These have intrigued the authors in the research that the policies for building China’s socioeconomic national strengths should be studied thoroughly. Purpose: The Central Leading Group for Cybersecurity and Informatization and Central Cyberspace Affairs Commission’s operations and their effectiveness should be studied thoroughly to know more about the national strengths of China. Method/design/approach: This study has been conducted in qualitative approaches. The research is largely based on the documentary method and the observation method of the Communist Party of China in order to assess the strategic direction of the country's socio-economic development. Results and conclusion: The development of science and technology has also been identified by Chinese leaders as an important strategic issue related to national development and security. The development level of science and technology, especially achievements in the high-tech field, has become a fundamental foundation for China's national strength contemporarily. However, one of China's major weaknesses also lies in the high-tech field, while the country has not mastered a number of core technologies. The Chinese number of patents is large but the quality is not corresponding. Research implications: Among the major findings, the United States and its allies have recognized the competitive threats of China's reforms and breakthroughs in science and technology recently. Since then, there have been drastic countermeasures, turning the high-tech into a front line in the strategic competition with China. Originality/value: This can be explained by the fact that methodical, synchronous, and focused institutions and policies, supported by huge financial resources, are helping China transform strongly from a "follower" to a "frontier" country, even being a "pioneering" in science and technology globally.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2025 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.