Why do criminal actors publicly display threatening messages? Studies of organized crime emphasize that criminal actors rely on clandestine networks of influence. Subtle or coded threats are an effective means of extending that influence, but publicizing these threats appears to undermine their chief advantage. We argue that publicized threats broadcast an imagined order, delineating who has a place in society under criminal control, and who does not. To demonstrate this argument, we construct a “grammar of threat” and use this to analyze public threats broadcast by four criminal actors: two groups in Colombia and two in Mexico. The analysis demonstrates that every group projects an order through their threats, but that the order imagined varies by group. Some orders are more clearly ideological; some are more localized or more expansive. These findings highlight the important role of communication—distinct from but often combined with violence—in criminal governance.

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