Embedding digital innovation into existing organizational structures poses a critical challenge to many established companies across all industries. One option that has drawn increased attention lately is the implementation of dedicated digital innovation units. However, it is yet unclear, how these units are designed to fit their specific objectives. Therefore, we develop a typology for these digital innovation units, identifying different types based on the objectives and respective design option patterns of these units. To do this, we follow a qualitative-empirical research approach, covering 23 real world instances of digital innovation units. We employ the loose-tight-coupling perspective as a theoretical lens to interpret and classify the observed design choices. We contribute to literature by identifying three ideal types of digital innovation units and provide insights for practitioners on how to set up this specific type of organizational units.

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Zusammenfassung Das Management des Digitalisierungsprozesses ist eine drän-gende Herausforderung für fast jedes Unternehmen. Ausgehend von drei aufeinander aufbauenden empirischen Untersuchungen zeigen wir auf, welche generellen Themenfelder und welche konkreten Aufgaben sich dem Management im Rahmen dieses Prozesses stellen. Ferner leiten wir ab, dass das Management der digitalen Transformation als separates Konzept zum Informationsmanagement zu betrachten und so auch organisatorisch separiert zu implementieren ist. Schlüsselwörter Digitalisierung · Digitale Transformation · Informationsmanagement · IT-Management · DigitalisierungsstrategienAbstract The management of the digitalization process represents a pressing challenge for almost every company. Based on three linked empirical studies we demonstrate which topics as well as which concrete tasks the management has to face within the framework of this process. Furthermore, we conclude that the management of digital transformation should be seen as a separated concept to information management, and that the concept should be implemented in an organization separated.