Summary We argue that job crafting opportunities are not only helpful to motivate and enable the existing workforce but that they can also function as a signal to attract talent. With the help of two empirical studies (Study 1 – a conjoint experiment and Study 2 – a vignette study), we show that (a) a signaled opportunity for job crafting helps to attract job seekers; (b) job crafting signals can trigger positive as well as negative expectations of central job demands and resources that inform job acceptance intentions, and; (c) a proactive personality strengthens most of the positive expectations of job crafting signals while buffering adverse effects.