Despite high levels of global connectivity, Americans are generally underinformed about the world. The US Department of Education named social media as a viable option for improving learning objectives, yet minimal research supports such a claim regarding internationalization. While what research exists exclusively investigated Facebook, no research explored the viability of other popular platforms, such as Twitter or Instagram. Through an experimental design conducted on 405 college students, this study probed how the presentation of textually based (Twitter) and visually based (Instagram) messages affected American college students’ recall of digital information. It also investigated how communicator credibility affected the way college students consumed digitally disseminated information. Results showed that information retention was most improved by visually based information published by professional news outlets. Such findings help to better understand the contributions social media are capable of making as information tools, particularly when applied to American post-secondary education.
Mediated public diplomacy literature examines the engagement of foreign audiences by governments via mediated channels. To date, scholars have examined the competitive contest between global rivals in promoting and contesting one another’s frames as reflected in global news media coverage. Recognizing the meaningful impact of social media platforms, along with the global rise of government-sponsored media organizations, the current study builds on previous mediated public diplomacy scholarship by expanding the scope of the literature beyond the earned media perspective to also include paid, shared, and owned media. The article presents a revised definition of the term mediated public diplomacy along with a case study of government to foreign stakeholder engagement via the social media platform, Twitter.
Research on the public affairs profession in both South and Latin America is one of the leading limitations today in international public relations research. This study helps to lessen such a gap by offering more realistic insight into the ideologies and pressures that govern public affairs practice in Chile. In‐depth interviews were conducted with 15 experts who are current senior‐level public affairs practitioners in the Chilean capital of Santiago. Results offer three key insights: First, the core function of public affairs in Chile surrounds behaviors of lobbying and governmental relations. Second, leveraging cohesion between organizational private interest and the public interest is a key to leveraging pressure on elected officials and governmental agencies. Lastly, there is significant concern regarding public trust in the lack of transparency in the Chilean public affairs field, facilitated by insufficient governmental regulation. Such research offers practical and grounded insights for public affairs and public relations scholarship.
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