The consumption of food has a significant impact on the environment, individuals and public health. This study aims to investigate the integrative effects of consumers’ personal and situational factors on their attitude and purchase behavior of organic meat. The consumption of this product has been widely regarded as contributing towards sustainable food practices. The study was conducted in an emerging market economy, i.e., Vietnam. Data were collected using a customized and validated survey instrument from a sample of 609 organic meat consumers at four food outlets in Hanoi. The findings suggested that consumers’ concerns regarding the environment, health, food safety and their knowledge of organic food, all significantly impacted their attitude towards the purchase behavior of organic meat. Interestingly, their positive attitude did not necessarily translate into their actual purchase of organic meat. Additionally, food stores’ green marketing practices significantly enhanced consumers’ actual purchase behavior. Conversely, premium prices of organic meat were certainly a deterrent for the actual purchase of organic meat. The findings of this study have several important implications for organic food producers, retailers, policy makers and socio-environmental organizations that seek to develop intervention strategies aimed at increasing organic meat consumption in Vietnam.

Stochastic loss reserving with dependence has received increased attention in the last decade. A number of parametric multivariate approaches have been developed to capture dependence between lines of business within an insurer's portfolio. Motivated by the richness of the Tweedie family of distributions, we propose a multivariate Tweedie approach to capture cell-wise dependence in loss reserving. This approach provides a transparent introduction of dependence through a common shock structure. In addition, it also has a number of ideal properties, including marginal flexibility, transparency, and tractability including moments that can be obtained in closed form. Theoretical results are illustrated using both simulated data sets and a real data set from a property-casualty insurer in the US.

The purpose of this study is to investigate the impact of marketing mix elements on food buying behavior of supermarket consumers in Vietnam. Empirical evidence from 222 participants shopping at five supermarkets validates a theoretical model, indicating a significant positive relationship between marketing mix variables and food purchasing behavior. Results reveal that product factor exerts greatest influence on consumer buying decision, followed by shopping convenience, store atmosphere, price, promotion and personnel respectively. These findings contribute to the literature relating to retail marketing and have marketing implications for bringing traffic into supermarkets and increasing sales.

<p>The creation of customer value is of paramount importance for organizations’ success, and has been in the central interest of practitioner literature. This present study seeks to explore how Vietnamese customers perceive functional, economic, emotional and social value of consuming food products. Paper-based surveys have been administered to a sample of 410 food customers in the city of Hanoi. The survey results show that customer perceived value of food products is relatively low. The findings provide insights into the dimensionality of customer perceived value, and suggest implications to food companies for enhancing the value of their offerings. In addition, this study may serve as a basis for future research in the domain of customer value.</p>