At present, tourism is a key component of the modern Vietnamese economy. However, it is increasing the country’s pitifully low return visitor rate. The aim of this study was to explore the structural relationships among destination attributes, perceived service quality, perceived value, and loyalty of international tourists in Ho Chi Minh City. The destination attributes were investigated in terms of cultural and historical attractions, local cuisine, perceived price, safety and security, service facilities, natural environment, entertainment and recreation activities, negative attributes, and destination image. Data were collected through a self-administered questionnaire survey of 2073 respondents employed using SmartPLS analysis. The results indicate that destination attributes, perceived service quality, and perceived value have positive and direct influences on tourist loyalty. In addition, the findings also confirmed that these destination attributes indirectly affected tourist loyalty through their perceived value and perceived service quality. Based on the findings, some recommendations and implications are suggested to enhance traveler intention to re-visit and increase awareness of the necessity for sustainable development tourism in Ho Chi Minh City, with their willingness to recommend this place to others.

Vietnam tourism experienced impressive growth from 2008–2019, but it has weakened due to the impact of the pandemic up to the present. So, what should the travel companies and their partners do to overcome the crisis caused by the COVID-19 pandemic? This paper aims to identify what alliance management practices (AMP) factors help improve the inter-organizational relationship performance (IORP) between travel companies and their partners through the mediating roles of trust and commitment. A quantitative approach was applied with data collection from representatives of 319 SMEs of travel companies and the PLS-SEM was used to test the hypotheses. The findings indicated that trust, commitment, coordination, and frequency of interaction directly affect IORP, and simultaneously, communication and participation have indirect impacts on IORP. This study provides suggestions for all tourism companies to be aware of the need to form relationships with other partners to sustainably survive and develop together.

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The COVID-19 pandemic has caused the population to change their consumption behavior and habits to a green living style to protect the environment. The aim of this study was to explore the theory of planned behavior (TPB) model to identify the effect of green practices on willingness to consume through customers’ emotional attachment, attitudes, and satisfaction towards eco-friendly restaurants. We used a quantitative method with a self-administrated questionnaire and convenience sampling at eco-friendly restaurants in Ho Chi Minh City, Vietnam. Using a partial least square (PLS) structural equation model (SEM), we analyzed 1095 samples. The results of this study reveal that green practices significantly and positively affect customers’ emotional attachment, satisfaction, and attitudes, but eco-friendliness did not have an effect on customers’ emotional attachment. Moreover, the customers’ satisfaction, attitudes, and emotional attachment were shown to significantly and positively affect their willingness to consume, as well as to pay 5 percent more for green products. Additionally, a mediating effect of emotional attachment, satisfaction, and attitudes was proven. The government needs to prioritize policies and programs to support these restaurants in order to apply sustainable business models and to build a green marketing strategy involving restaurants to protect environmental sustainability.