This study establishes a structural model to measure user satisfaction toward mobile commerce (m-commerce) from the perspective of m-commerce participants by analyzing factors influencing user satisfaction. A questionnaire survey on 428 m-commerce users is conducted. The model is verified by regression analysis and other analytical methods, and factors influencing the user satisfaction are determined. The features of m-commerce applications, performances of mobile intelligent terminals, and service quality of m-commerce are key factors influencing user satisfaction.This study proposes suggestions and recommendations to enhance user satisfaction and improve the vitality of m-commerce ecosystem. It further promotes mcommerce among customers, and thus increasing efficiency in learning, living, and working.The conclusions explain the factors influencing user satisfaction and provide recommendations and references for mobile network service providers, smart phone manufacturers, mobile application service providers, and other m-commerce participants to increase their market shares.