Financial big data are obtained by web crawler, and investors’ recognition abilities for risk and profit in online loan markets are researched using heteroskedastic Probit models. The conclusions are obtained as follows: First, the preference for the item is reflected directly in the time and indirectly in the number of participants for being full, and the larger the preference, the shorter the time and the fewer the participants. Second, investors can discriminate the default risk not reflected by the interest rate, and the bigger the default risk, the longer the time and the more participants being full. Third, investors can discriminate the pure return rate deducted from the maturity term and credit risk, and the higher the return, the shorter the time and the fewer the participants being full. Fourth, default risks are reflected well by online loan platform interest rates, and inventors do not choose the item blindly according to the interest rate but consider comprehensively the profit and the risk. In the future, interest rate liberalization should be deepened, the choosing function of interest rates should be played better, and the information disclosure, investor education, and investor effective usage of other information should be strengthened.
Recent frequent “thunderstorm incidents” of P2P lending industry have caused the panic of industry investors. To predict the investment risk of P2P lending, we should scientifically and rationally analyze the key influencing factors of P2P lending investment risk. Existing key influencing factors selection methods mainly involve traditional statistical approaches and artificial intelligence methods. The traditional statistical approaches cannot deal with the high-dimensional nonlinear problems, and it cannot find the exact key influencing factors of the P2P lending investment risk. The artificial intelligence methods cannot recognize and learn the application background, and the selected attributes without active thinking and personal perception may not be the key influencing factors of P2P lending investment risk. To address the above issues, a novel key influencing factors selection approach of P2P lending investment risk is proposed by combining the proposed fireworks coevolution binary glowworm swarm optimization (FCBGSO), multifractal dimension (MFD), probit regression, and artificial prior knowledge. First, multifractal dimension combined with the proposed FCBGSO is used to select the preliminary influencing factors of the investment risk; second, the nonsignificant relevant attributes in the preliminary influencing factors are removed using the probit regression, and we add the influencing factors extracted from the original dataset of P2P lending using the artificial prior knowledge into the retaining influencing factors after removing one by one. A small and reasonable number of influencing factor subsets are achieved. Finally, we evaluate each influencing factors subset using extreme learning machine (ELM), and the subset with the best classification accuracy is efficiently achieved, i.e., it is the key influencing factors of P2P lending investment risk. Experimental results on the real P2P lending dataset from the Renrendai platform demonstrate that the proposed approach performs better than other state-of-the-art methods and that it has validity and effectiveness. It provides a new research idea for the key influencing factors selection of P2P lending investment risk.
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