Activism is typically associated with work within charities/NGOs or participation in social movements. This essay highlights activism different from these forms in that it happens without funding or mass mobilisation. Instead, it is powered by the longer-term perspective and day-today efforts of 'activist citizens'. Based on interviews and participant observation in bookshop-cafés and other donor-independent initiatives in Novi Sad, Serbia, the essay argues that such 'everyday activism' is significant not only because it supports the development of other, more visible, forms of activism, but also in its own right, as a counter-space contributing to social change. ACTIVISM IN THE POST-YUGOSLAV CONTEXT TENDS TO BE EXAMINED from two perspectives. On the one hand, some studies focus on 'civil society' understood in myriad ways, but usually explored through research on non-governmental organisations (NGOs) (Helms 2003; Jeffrey 2007). On the other hand, other studies are concerned with social movements and popular protest (

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