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This study examines which honeymoon quality dimensions contribute significantly to fulfilling fantasy and determining whether a realized fantasy enhances the relational value of honeymoon tourists. This study used Phuket, Thailand, as the study context and adopts a mixed-methods approach. The empirical validation of multidimensional qualities leads to a seven-factor structure. The structural model indicates that honeymoon service providers, honeymooner privileges, accessibility, honeymoon accommodation, and local tour product contribute to honeymoon tourist fantasy, subsequently increasing destination relational value.This study enriches the current body of honeymoon tourism literature and offers implications for tourism scholars and industry practitioners.

This study aims to identify and validate a scale for multidimensional attributes of honeymoon tourism. Although having a romantic experience is an important reason why newlywed couples go on a honeymoon, multidimensional attributes that affect honeymoon tourist experience have yet to be fully explored in the honeymoon tourism literature. This study offers an extended view of honeymoon tourism from the perspective of multidimensional attributes. Data were collected through a survey among international honeymoon tourists. A total of 565 usable samples were collected in Phuket, Thailand, via convenience sampling. Thereafter, refinement and validation of the measurement scale were conducted. Findings indicate that the multidimensional attributes are represented by a nine-factor structure. The findings are expected to extend and enrich the honeymoon tourism literature. Theoretical and managerial implications were also discussed.