Digital identities, also known as virtual influencers, are created by humans through the creation of digital tools that mimic human behavior through the use of creative design. As a result of this, it has resulted in the creation of a group of people who are very fond of and trendy called "virtual influencers", particularly in the modern day. With the rise of virtual influencers, they must be used as tools in marketing and media, particularly in the online world. Because such a character is able to overcome a variety of limitations that humans are unable to provide, character styles, which do not need to have the same look or composition as people, are factors that make these characters popular, but the development of the virtual influencer depends on the social and cultural factors of the people of that era, as well as relying on technology to play a role for humans to be able to apply and use these elements to integrate with the existing virtual influencer to grow and develop more.

<span lang="EN-US">Designing with cultural, wisdom, way of life, beliefs, and other values that have been passed down through generations. Let's produce a creative product that is entertaining and varied. One of them is to design a mascot to be used in the media as a character and representation of something, and to imply that this mascot will be able to act on behalf of those representatives. It is clear that Phuket has an exceptional and valuable cultural capital. In addition, there are numerous traditions, rituals, beliefs, customs, arts, and civilizations that are indigenous to the local population. It was thought that this study did a good job of figuring out how to use cultural values to make characters by applying design theory or design science to creativity. It also did a good job of figuring out how applicable the methods and design approaches were.</span>