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& Multicriteria recommender systems typically gather the user preferences by asking a user to rate different aspects of an item on a sliding scale explicitly. However, this approach could possibly cause intrusiveness and conflict on user preferences. For example, an individual's preference on each aspect of an item may conflict with an overall preference. To overcome such limitations, we proposed the hybrid profiling framework to generate a set of useful implicit dataset to support multicriteria recommender systems. We also proposed two hybrid multicriteria recommendation approaches, namely the user-attribute-based (UAB) and the user-item matching (UIM) to improve recommendation accuracy. Finally, we conducted experiments to confirm the efficiency of the proposed approaches. The experiments show that the profiling framework and two hybrid recommendation approaches can alleviate the problem in an intrusive manner and decrease the degree of preference conflict without decreasing the accuracy of the recommendation. They also show that our proposed hybrid multicriteria recommendation approaches can significantly outperform both the traditional collaborative filtering and the simple multicriteria filtering approaches.