Purpose This paper aims to analyze the customer-based brand equity index (CBBE-I) of Tourism Brand Kurukshetra. Design/methodology/approach For the purpose of this study, the author uses primary and secondary data on destination attractiveness of Tourism Brand Kurukshetra for a sample of 150 tourists including domestic and international. The study used structural equation modeling and factor weighting methods. Findings The research presents an investigation into the destination attractiveness index of Tourism Brand Kurukshetra in an emerging market, i.e. Kurukshetra. Tourism Brand Kurukshetra from the brand equity perspective is an attractive destination. Practical implications It suggests that the CBBE index of Kurukshetra ought to analyze a longitudinal study to get the proper image of Kurukshetra from a touristic perspective. It provides long-term attractiveness to enhance tourism. Originality/value This is the first brand equity study contributed to branding literature of Tourism Brand Kurukshetra. The index is an accomplished way to present the tourism condition of any destination.

The field of Interior Design is an ever expanding one. Everyday a new trend comes in. The designers and marketers are trying to attract the consumers with different products related to Interior Decoration. The Interior decoration products consists of different products like furnishings, accessories, furniture, lighting and other fixtures; both functional and decorative. 'Sustainable' or 'Green' Products/ Interiors are one of the trends seen in the present days, with regard to Interior Decoration. One of the ideas to bring in 'Sustainability' or 'Green' feature into the interior spaces is through the use of Handloom products. An innovative approach of using these handloom products in Interior Decoration is by using or designing them in a 'Theme Based Approach', rather than individual products. For designing the Theme Based Interior Design Products and Interiors, some deliberations are required to get a good output. This paper tries to understand the deliberations for designing theme based interiors. And if this theme based designing approach is done with