Although many scholars have pointed out problems in framing research, there has been very few systematic examinations of the published literature. To examine the common conceptual debates, the present study content analyzes framing literature from 93 peer-reviewed journals for a decade. Two methods were employed for the sample: First, every journal identified as a ''communication journal'' in the Journal Citation Report was included; second, keyword searches in electronic databases were used. The main findings showed that framing studies have concentrated more on message design and ''unique'' frames. Consistent with existing debates, results highlight the lack of research about production of frames and mixed frames. This examination of a decade's published literature reveals better direction for future research.
Context:Raising public awareness of the importance of social determinants of health (SDH) and health disparities presents formidable communication challenges.Methods: This article reviews three message strategies that could be used to raise awareness of SDH and health disparities: message framing, narratives, and visual imagery.
Findings:Although few studies have directly tested message strategies for raising awareness of SDH and health disparities, the accumulated evidence from other domains suggests that population health advocates should frame messages to acknowledge a role for individual decisions about behavior but emphasize SDH. These messages might use narratives to provide examples of individuals facing structural barriers (unsafe working conditions, neighborhood safety concerns, lack of civic opportunities) in efforts to avoid poverty, unemployment, racial discrimination, and other social determinants. Evocative visual images that invite generalizations, suggest causal interpretations, highlight contrasts, and create analogies could accompany these narratives. These narratives and images should not distract attention from SDH and population health disparities, activate negative stereotypes, or provoke counterproductive emotional responses directed at the source of the message.
Conclusions:The field of communication science offers valuable insights into ways that population health advocates and researchers might develop better messages to shape public opinion and debate about the social conditions that
Online sources not only permeate the information-seeking environment of the younger generation, but also have profound influence in shaping their beliefs and behaviors. In this landscape, examining the factors responsible for credibility perceptions of online information is fundamental, particularly for health-related information. Using a 2 (frames: gain vs. loss) × 2 (source: expert vs. non-expert) × 2 (social endorsement: high vs. low) randomized between-subjects experimental design, this study examines the effect of health message framing and the moderating effects of social endorsement and source type on credibility perceptions of Facebook posts. Testing across two issues--physical activity and alcohol consumption--findings indicate that the gain-framed message was perceived as most credible. Additionally, significant three-way interactions suggest that social endorsement and source type affect the relationship between message framing and credibility perceptions. Specifically, the findings demonstrate that a gain-framed message from an expert source with high number of 'likes' is considered the most credible message. These findings have significant implications for information gathering from social media sources, such as the influence of 'likes' on health information.
The political blogosphere is replete with uncivil discussions and is apt to examine the influence of incivility on news frames. The present study brings in literature from incivility and framing effects and uses two experiments to examine the influence of incivility on news frames for democratic outcomes such as willingness to participate, online participation, openmindedness, and attitude certainty. Primary findings indicate the detrimental effects of incivility causing less openmindedness and more attitude certainty. At the same time, incivility causes more willingness to participate and online participation. More importantly, the findings demonstrate how incivility interacts with news frames. Implications for news framing effects in the social media landscape are discussed.
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