Careers are fundamental in progressing gender and income equality as key objectives of sustainable development. However, transgender persons often face unique challenges that prevent them from advancing in the world of work. This article elaborates upon the case of “Trans for Career Thailand,” an advocacy group established during the COVID‐19 pandemic with the purpose of offering career and employment opportunities to all transgender persons. Through primary and secondary data, the findings elucidate how “Trans for Career Thailand” uses its social media presence to build career knowledge, a community of career professionals and, finally, a trans career movement. This article shines a spotlight on the careers of transgender persons as a point of departure for advancing gender and income equality. Hence, it contributes to career development literature while offering important recommendations for sustainable development, employment policies, and advocacy groups.