Utilization of ricinoleic acid as a raw material for the synthesis of green plasticizer would offer an alternative to the phthalate plasticizers. Ester-amide of ricinoleic acid was synthesized by a two-step reaction with dibutyl amine and benzoic acid; and then utilized as primary plasticizer in PVC. Ester-amide plasticizer was added up to 40 phr in PVC; and the prepared PVC sheets were characterized for mechanical, X-ray diffraction, thermal, rheological, colorimetric, and exudation properties. Addition of the ester-amide plasticizer demonstrated good incorporation and plasticizing performance in PVC. Viscosity of PVC decreased with increased addition of ester-amide plasticizer. The dark color of the synthesized plasticizer could have constraints on its application areas; however, the prepared samples illustrated negligible weight loss in the exudation test, attributed to better compatibility between them brought about by the ester, tertiary amide and polarizable benzene ring in the ester-amide plasticizer with the C-Cl polar linkage in PVC.
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