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The principal aim of this paper was to explore destination competitiveness factors of Jablanica District (Serbia), by examining the attitudes of tourists. For research purposes, 32 attributes of destination competitiveness were rated with two parallel five-point Likert type scales -one by which tourists rated the importance of the attribute and the other by which they expressed their satisfaction with the same. A total of 378 validly completed questionnaires were collected and served as a basis for data analysis. By using a factor analysis, the most important destination competitiveness factors were extracted. Based on this factor solution, Importance-Performance Analysis (I.P.A.) was performed. Using I.P.A., this article examines the efficiency of the resources allocation based on isolated factors, and the possibility of creating management strategies to improve the competitiveness of this destination. The results of this study indicate that the factors of food and environment are of primary importance for tourists when choosing this tourism destination. Research results will be of great importance for tourism managers in the destination, as well as for authorities of local governments in the district, to better understand strengths and weaknesses of identified competitiveness factors and utilise them as a starting point for tourism development.

The main aim of the paper is to investigate the influence of formal education level on decision-making process when choosing a tourist destination based on multivariate analysis of variance (MANOVA). The survey was conducted on the sample of 252 respondents from Bačka region (Vojvodina/Serbia). Also, this study strives to examine the influence of education level on decision-making process including all five phases of decision-making process: need awareness, information search, alternatives estimation, purchase and purchase evaluation, applied to the process of choosing coastal regions as tourist destinations. The study shows that education level is related to four out of five phases of decision-making process (only in case of need awarness there is no statisticaly significant difference). This is especially important for creation of a marketing platform with promotional acitivities adjasted to different market segments diferentiated by education level. Moreover, the study discusses differences in behaviour of diffrent educational groups while choosing travel destinations.

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