Decisions ABSTRAK Konsumen Islam cenderung memilih produk yang dinyatakan halal dibandingkan dengan produk yang belum dinyatakan halal oleh lembaga berwenang. Tidak terkecuali dalam hal pembelian kosmetik. Kosmetik adalah salah satu pembelian yang menekankan keterlibatan perasaan (emosional), sehingga terkadang figur atau tokoh idola (selebriti) yang menjadi brand ambassador pada suatu iklan kosmetik dapat menstimulan pembelian. Hubungan Label Halal dengan Iklan, Celebrity Endroser, Asosiasi Merek, serta Keputusan Pembelian adalah bagaimana pemasar menciptakan produk yang halal dan bersertifikat sehingga konsumen muslim merasa terlindungi untuk mengkonsumsinya. Tujuan dari penelitian ini adalah untuk mengetahui faktor yang mempengaruhi Keputusan Pembelian konsumen pada produk kosmetik Wardah. Jenis penelitian ini adalah eksplanatori dengan pendekatan kuantitatif dan metoder survei. Lokasi penelitian berada di Malang Town Square dengan jumlah sampel sebanyak 57 orang responden. Hasil temuan menunjukkan bahwa terdapat pengaruh yang positif dan signifikan diantara variabel yang diteliti.
Marketing Strategies with utilize Advancement of Information Technology have impact financially efficient and practically process, with using social media can create the best result. Promoting business using social media which are free cost and can attract new customers social media user, this things very suitable if applied in SME (Small Medium Enterprises) business. This research aims to explore the utilization of social media as marketing strategy for Small and medium enterprises (SMEs). Qualitative approach with the case study is used as research design. Researchers using in-depth interview to the owner of Meiyu Aiko in Malang. The results showed that the Marketing Strategy through social media and website for the promotion of costum rent's service in Malang can build a strong relationship between management of Meiyu Aiko with consumers both online and offline. Promotional activities can easily provide brand awareness and can be transmitted by social media followers to users of other social media. This research also emphasize social media as online advertising that could be used as marketing strategy in today's digital era.
<p>Halalness is the main point for Muslims to worship so that people are always on the right path, besides that the halal is stated in the hadith and Al-Quran. Likewise with the interest of consumers trying cosmetics, because cosmetics have shifted from complement to necessity for some groups. Not infrequently, cosmetics are a primary need for monthly shopping. Products that have religious elements, such as cosmetics with halal labels and religious imagery, of course, require celebrities who have a personal and good impression of Muslim women. This will give a positive perception on the minds of consumers then it will cause stimuli to give interest in buying the product. The purpose of this study is to measure how much consumers are aware of consuming halal products, especially the academic community of Muhammadiyah Ponorogo University. This research was conducted at the Muhammadiyah Ponorogo University with a population of academics who are consumers of halal cosmetics. The research location is right on Jl. Budi Utomo no 10 Ponorogo. The sampling technique used a systematic random sampling method, with a sample size of 100 people. The data obtained will be analyzed using the GSCA analysis tool. The results showed that the use of Halal Labels, Halal Awareness, Advertising, and Celebrity Endroser appropriately, effectively and efficiently would provide a large stimulus to Consumer Perceptions in Purchase Intention.</p><p><br />Keyword : Halal Awareness, Advertising, Celebrity Endroser, Perceptions, Purchase Intention</p>
<p>The development of internet technology is also adopted by state and private banks to develop services. Internet banking is a revolutionary and strategic weapon for bank operations, product delivery, and to face competition between banks. The security and convenience of conducting transactions is a key driver for mobile banking growth. The presence of smartphones supports more types of online banking services. This study was conducted to predict the acceptance and adoption of information technology, especially mobile banking to bank customers. The approach of this research is quantitative research approach. The type of research used is survey research. Samples were taken using simple random sampling. The sample size was determined by 53 people, using the Machin and Chambel formula. The population in this research is KCU BCA Malang customer. Empirical data were collected through survey methodology. The data will be analyzed through the Generalized Structured Component Analysis (GSCA). Research findings indicate that there are positive outcomes of all relationships measured.</p><p><br />Keywords: UTAUT, Mobile Banking, Behavioral Intention, Use Behavior.</p>
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