The phenomenon of the proliferation of retail business in Indonesia would be coupled with a very tight competition among them. Retailer has forces to create the right strategy in attracting consumers' buying. This research is analyzing the factors that influence impulse buying which measured by variables as visual merchandising, store atmosphere and private label product. The data is obtained by distribute questionnaire to 125 respondents. The hypothesis is tested using Structural Equation Models (SEM) with Partial Least Square (PLS) as statistical tools. The result revealed visual merchandising which is measured by windows display, mannequin, floor merchandising and assortment has positive and significant effect on impulse buying. Attractive store atmosphere has positive and significant effect on it which is measured by lighting, layout, visual communication (color) and scent on the store. The mount of impulse buying can also be affected by creating private label product. The unique packaging and low price really diluted by consumers. These three aspects proved become determinant factors affecting impulse buying

AbstrakPenelitian ini bertujuan untuk menguji dan menganalisis pengaruh gaya hidup sehat, kualitas dan harga produk terhadap keputusan pembelian sayuran organik pada konsumen pasar ritel modern di Jakarta Utara. Pengumpulan data dilakukan dengan membagikan kuesioner kepada 80 responden. Berdasarkan pengujian statistic menggunakan analisis Structural Equation Model (SEM) diperoleh hasil yang menyatakan bahwa gaya hidup sehat tidak berpengaruh signifikan terhadap keputusan pembelian, sedangkan keputusan pembelian secara signifikan dipengaruhi oleh kualitas dan harga produk. Bagi peritel yang memasarkan sayuran organik penting untuk menekankan pada kualitas produk dan menjaga harga sesuai dengan pasaran melalui rantai pasokan yang lebih efisien. AbstractThis research aims to examine and analyze the effect of a healthy life style, quality and price of products on purchase decisions organic vegetables on the consumer retail market modern in North Jakarta. Data was collected by distributing questionnaires to 80 respondents. Based on statistical testing using analysis of Structural Equation Model (SEM) result which states that a healthy lifestyle does not significantly influence the purchasing decision while purchasing decisions significantly affected by the quality and price of products. For retailers who sell organic vegetables important to emphasize the quality of products and keep prices according to the market through the supply chain more efficient. PENDAHULUANKesadaran masyarakat terhadap produk-produk pertanian yang aman terhadap kesehatan tubuh manusia saat ini semakin meningkat.Kesadaran ini ditunjukkan masyarakat dengan membeli produk-produk pertanian yang aman yakni tidak mengdanung bahan kimia sintesis atau pestisida.Hal ini sejalan dengan tren gaya hidup sehat terutama di kota-kota besar yang mulai mengerti akan dampak negatif dari penggunaan bahan kimia atau penggunaan pupuk an-organik pada produk pertanian (organicindonesia.org tahun 2017).Menurut Dirjen Pengolahan dan Pemasaran Hasil Pertanian (P2HP) menyatakan pertumbuhan pasar produk organik di Indonesia cukup pesat, ditdanai dengan meningkatnya jumlah petani yang mengelola pertanian organik dari tahun ke tahun. Selain itu juga meningkatnya outlet organik di supermarket dan rumah makan, meningkatnya organisasi Ekspektra : Jurnal

PENDAHULUANSeiring dengan meningkatnya mobilitas masyarakat, kebutuhan dan keinginan masyarakat terhadap alat transportasi tunggal yang mudah dan murah juga semakin tinggi. Industri otomotif dengan berbagai produk baik untuk jenis kendaraan sedan (serba guna) dan sepeda motor memberikan solusi sebagai alat transportasi yang irit, mudah dan efisien. Perusahaan yang bergerak di bidang transportasi sebenarnya menawarkan berbagai macam pilihan, mulai dari variasi merek, model, warna, hingga harga yang beragam sesuai kebutuhan masyarakat di berbagai lapisan. Merek juga dianggap mewakili gaya hidup penggunanya, bukan hanya berfungsi sebagai alat transportasi, sehingga konsumen menggunakannya sebagai pertimbangan pribadi untuk memutuskan merek produk yang akan dibeli (Prakoso & Iriani, 2015).Persaingan antar produsen industri otomotif semakin meningkat seiring meningkatnya kebutuhan masyarakat untuk memiliki kendaraan pribadi terutama roda dua yang dianggap efisien dan efektif, termasuk keunggulan dari sisi pelayanan purna jual. Sebagaimana diketahui dalam pelayanan purna jual industri otomotif di Indonesia dikenal

Social entrepreneurship is an alternative approach to improving social welfare through community empowerment programs. In the Indonesian context, Yayasan Cinta Anak Bangsa (YCAB) and Cinderella Indonesia Foundation (CIF) have essential roles in improving marginalized communities' social welfare. Considering this, it is necessary to conduct a comprehensive study of institutional and leadership dimensions related to the social entrepreneurship approach. This research uses qualitative methods through a case study approach. Data was collected through in-depth interviews with key informants, namely the initiators or founders of YCAB and CIF. Document studies were conducted to understand the organizational profiles. Furthermore, the processing of research data uses triangulation techniques to obtain credible and valid information so that it can be used to reconstruct research thinking ideas related to community and social development from an institutional and leadership perspective in the field of social entrepreneurship. These research findings indicate that Yayasan Cinta Anak Bangsa (YCAB) and Cinderella from Indonesia Center have established partnerships with various parties for collaborative advantages. Thus, Social enterprise plays a vital role in community development and mobilizes the capabilities to maintain livelihoods and improve social welfare.

Public awareness about healthy lifestyles gives the option to the people to understand the food they consume. The choice of organic vegetable is one of the alternatives to have a healthy body and healthy lifestyle for society. Unfortunately, not a lot of organic vegetable farmers in Indonesia who succeed to seize the vegetable organic market rather than non-organic, the competition with import product of organic vegetables into Indonesia prevent for farmers to thrive. This study aims to: 1) Analyze the factors affecting the competitiveness of organic vegetables market; 2) Analyze the appropriate strategy for increasing the competitiveness of organic vegetables market; 3) Analyze the factors priority strategies for improving the competitiveness of organic vegetables market. Porter's Generic Model and Analysis Analytical Hierarchy Process (AHP) are used to determine the best strategy. The research found that organic vegetable marketing channels are still dominated by conventional market; the higher cost for intensive cultivation of organic vegetables. The main strategies are derived from the analysis is focusing on market delivery. There needs to be retailers of organic vegetables either modern or traditional to display these products. The establishment of organic vegetable outlets and online marketing that are not dependent on large retail (hypermarket) become recommendations in this study.