Background: Internet disruption has unprecedentedly made social media a global village and global digital market where business and customers interacts boundlessly. People’s interaction has far gone beyond boundary and businesses are seeing and harnessing these opportunities. Objective: This study investigated the effect of social media influencers on purchase intention among social media users. Method: The population of this study consist of active social media users in Anambra state. Sample size of 220 was arrived at using convenience sampling for infinite population. Reliability and validity test were done through construct Reliability and Discriminant validity respectively through smart- pls. Data was computed with SPSS version 24 and analysed with SEM via Smart-Pls. Result: The finding of this investigation showed that trustworthiness, attractiveness and influencer product match up has positive and significant effect on purchase intention respectively. Conclusion: More so, expertise does not influence purchase intentions. Finally, if there is need social media influencer, organizations should painstakingly seek influencers with high trust level among audience, highly attractive and it’s congruity with the intended promoted product.

The use of the web for marketing and promotion consists of a significant part of a firms' budget and most of this spending is wasted. Given that internet users have motivations for surfing the web, the extent online advertising fulfil these goals have been scarcely investigated. Therefore, this study seeks to examine the effect of online advertising on online shopping behaviour among undergraduate students of a South-eastern University in Nigeria. Specifically, the study examined the effects of online advertising entertainment, information, interactivity, and irritation on online shopping behaviour. Data was collected 394 respondents and the hypotheses tested using multiple regression analysis via SPSS version 17. The result showed that consumers use online advertising to seek entertainment, information, and interaction gratification. Also, the irritation associated with online advertising negatively affects online shopping. It was therefore recommended that advertisers should design adverts that are attractive, fun, and exciting to viewers for it to achieve its intended objective. Also, Advertisers can use content marketing strategy to design and develop informative and entertaining contents.

Electronic transactions in the financial sector have continued to surge unprecedentedly around the globe. Governments, politicians, and practitioners around the world have been paying close attention to cryptocurrencies in recent years. Cryptocurrencies, a cutting-edge method of exchanging value without the need for a physical medium, offer a number of potential advantages, including quick transactions, cross-border use, low transaction fees, transparency, high security, anonymity, and privacy. As a result, they are anticipated to bring about a significant revolution in the way money is exchanged in the future. In order to forecast adoption of cryptocurrency among Nigerian University FinTech Entrepreneurs, this study will use the Unified Theory of Acceptance and Use of Technology (UTAUT) paradigm. The population of study was drawn from three major universities in Anambra state. Sample sizes of 323 students were used, out of which 313 questionnaires were correctly filled and returned and were used for the analysis. The findings of the study shows that performance expectancy, effort expectancy and facilitating conditions have a positive relationship with cryptocurrency adoption while there was no relationship established with social influence. This study adds to the expanding body of literature on cryptocurrencies and provides beneficial knowledge to fund managers (investors), enterprises, and individual users (payees) (receiving cryptocurrency as a payment method).