Does gender matter in people's attitudes and cooperation in community-based natural resource management? If so, how do gender differences in conservation-related attitudes help or hinder sustaining the commons? Since biases ingrained in community norms and expectations often exclude women from decision making in co-management, it is imperative to find plausible answers to these queries in order to understand gender relations and cooperation in co-management. To this end, the authors conducted psychometric surveys and trust experiments on 196 forest-dependent households in West Bengal, India during 2009–2010. The findings suggest that, despite an overall negative perception about women's involvement in co-management, women are more conservation friendly and pro-social than men. It is also noticed that forest biomass and forest incomes as the indicators of sustainability have increased in those forest communities where women's proportional strength as decision makers is greater and people hold an overall positive conservation attitude.

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Is social media beneficial for small business owners? Is there any difference in such benefits enjoyed by male and female small business owners? Since small business is an important livelihood option for individuals having limited access to capital and social media is an important platform to showcase their products, it is important to find answers to these queries. To this end, the authors conducted surveys on 110 small business owners who operate through different social media platforms. The findings suggest that women are relatively more successful in sales through social media while perception towards social media, trust towards the customers play important roles to improve volume of sales. KEYWORDS: Social media, small business, trust, perception.

Gender inequalities exist within commons-dependent communities in developing countries regarding the role of society’s overall attitudes to women as decision-makers. While, in forestry, women have some access to resources and decision-making, in other community resources like fisheries and irrigation water, women are absent and males entirely dominate. Different theories on gender and environment suggest that women’s inclusion is an important step toward reducing their economic marginalization and argue that in reality women’s economic advancement/empowerment may not get carried into home and community spaces as durable empowerment if society holds negative attitudes toward women’s needs, contribution and deservedness in families and beyond. Due to society’s negative attitudes toward women, women remain trapped in a vicious cycle of exclusion. Breaking this vicious cycle requires combining household assets and income to assess women’s true poverty type. A flat implementation of economic policies toward women’s pathway out of poverty may not yield the desired results and may even be counterproductive if society’s negative attitudes and the poverty characteristics of women or female-headed households are not taken into account. Since all women are not homogeneous and that a few communities hold pro-women attitudes, to promote women’s economic empowerment, the role of society’s attitudes toward women’s participation as decision-makers cannot be ignored as women’s relations to their social, economic, political, and natural environments are itself a culturally and historically specific process, which can be understood only through identifying and understanding gender-specific attitudes and actions toward those environments.