AbstrakBetter Banyumas menjadi tagline city branding dari Kabupaten Banyumas. Dalam implementasinya identitas dari perumusan tersebut belum dapat dipahami sebagai jaringan asosiasi atau persepsi dalam benak konsumen mengenai produk (dalam hal ini kota). Beberapa produk Banyumas memiliki diferensiasi dengan kota lainnya, seperti bahasa, geografis alam, dan kuliner yang unik. Kuliner Banyumas dapat menjadi salah satu identitas yang diangkat sebagai simbol keunikan untuk mempopulerkan Banyumas. Penelitian ini bersifat deskriptif kualitatif. Pengumpulan data diperoleh dari hasil studi lapangan, studi literatur, dan dokumentasi kuliner Banyumas. Dalam penelitian ini, peneliti mengambil sampel berdasarkan kuisioner yang telah disebarkan kepada 143 responden. Dari 17 populasi kuliner yang ada, diambil 13 sampel yang dijadikan data perancangan pada penelitian. Sampel tersebut diambil secara purposive sampling dengan melihat perolehan responden lebih dari 5%.  Dari hasil pengambilan sampling, kuliner Banyumas tersebut kemudian dibagi menjadi tiga kategori, yaitu makanan, minuman, dan oleh-oleh khas Banyumas. Hasil dari penelitian ini adalah rumusan pemanfaatan media komunikasi visual dalam konten media sosial yang mudah ditemui oleh masyarakat luas. Fungsi komunikasi visual dapat menjadi media identifikasi, informasi, dan persuasi yang diharapkan mampu menjadi media pendukung dalam upaya pemerintah untuk memperkenalkan Banyumas melalui kuliner. Di lain sisi, komunikasi visual ini bertujuan meningkatkan citra Banyumas sebagai salah satu destinasi wisata. Kata kunci: Banyumas, city branding, komunikasi visual, kuliner AbstractBetter Banyumas became the city branding tagline of the Banyumas district. In the implementation, the identity of the formulation has not understood as network associations or perceptual within the mind of the customer (in this case is the city). Some of Banyumas products have Differentiation with other cities, such as language, natural geography, and unique culinary. Banyumas culinary can be one of the identities appointed as a symbol of uniqueness to popularize Banyumas. This research used descriptive qualitative. Data ware obtained from the research field studies, literature studies, and Banyumas culinary documentation. In this research, researchers took samples based on questionnaires that have distributed to 143 respondents. From 17 existing culinary populations, 13 samples ware taken and used as design data in the study. The sample had taken in purposive sampling by looking at the respondent'sacquisition of more than 5%. From the results sampling, Banyumas culinary divided into three categories, which are foods, drinks, and typical souvenirs of Banyumas. The results of this research are the use of visual communication media in social media content easily found by the wider society. The visual communication function can be a medium of identification, information, and persuasion which expected to become supporting media in the government order to introduce Banyumas through culinary. On the other hand, visual communication aims to improve Banyumas Image as one of the tourism destinations. Keywords: Banyumas, city branding ,culinary, visual communication

In term of its presentation of data, qualitative descriptive research is implemented as the method. To interpret the handling of corruption conducted by Indonesia's Corruption Eradication Commission, Charles S. Pierces’ theory of signs classification in icon, index, and symbol is utilized as the approach. Disclosure of meaning the signs itself applies of Rolland Barthes’s connotation interpretations in significance. The Five Codes in significances are divided into Hermeneutic, Proairetic, Semantic, Symbolic, and Cultural. Visual infographic analysis in corruption’s handling by Indonesia's Corruption Eradication Commission is expected for being able to give a discourse in semiotic interpretation to signs and meaning in infographics. Theoretically, the purpose of this analysis will give depiction about a scientific approach to visual communication design theory in sending message through sign-system in each visual elements in infographics.

This research aims to figure out the understanding and the comprehending process of infographic used in samsungtommorow.com as its marketing medium in a way to show product excellency through the territory of semiotic meaning, specifically connotative meaning. Based on the observation, it can be concluded that Samsung as manufacturer use infographic as a problem solver in communication problem. Infographic also give the general overview of the definition as a form of communication through visual sign. Infographic can also produce information and marketing process that shown by the signs that appear in symbols. Signs that appear in infographic are not only express the denotative meaning as what it is, but it can be more than that. The message contained in infographics can be dismantled by doing thorough observation of the object of visual signs inside, resulting in connotative meanings which can not be predicted to be correlated with the verbal language. To determine the connotative meaning that is generated through a visualization that is present in these infographics a theory is needed . In this case, the main theory used is the connotative meaning with social codes Rolland Barthes theory. The signs definition that generated by design communication visual will be assisted by th

Bus Rapid Transit (BRT) is one of public transportation modes in Purwokerto-Purbalingga that has a visual communication element as form as transit ads for a tourism promotion media. This study aims to analyze public perceptions in terms of the effectiveness of visual communication of the promotional media. This study uses a Likert scale to assess and ANOVA to analyze the results. The results of the study indicate that the perception criteria are based on demographic factors, especially gender and job type. Men and women have different perspectives regarding the visual communication design that is applied in BRT. This study also illustrates that the expected promotion of the community as general is increasingly diverse. Promotion is expected not to be limited to tourism promotion, it is also possible to promote culinary, batik promotion, and invitations to use public transportation to campaign to prevent corrupt behavior. Keywords: perception; promotion media; visual communication; bus rapid transit; Purwokerto-Purbalingga.

Tokopedia as the largest e-commerce made in Indonesia, was lined up to be the government's partner in promoting a national campaign called Bangga Buatan Indonesia. This campaign is one of the government's ways to increase people's purchasing power for local products in the midst of the COVID-19 pandemic.  As a company engaged in e-commerce technology, Tokopedia has created a special curation page for local products specifically for merchant partners from all over Indonesia, from small-scale micro-scale traders to large traders who originally made in Indonesia.   To introduce this feature, Tokopedia through the #banggabuatanindonesia campaign created a special visual campaign with a variety of media ranging from digital posters, application headers, IG Feed & story templates, to audio-visual media in the form of short videos introducing products made by Indonesian MSMEs. It is hoped that the synergy between Tokopedia and the government will accelerate digital adoption for MSME business actors as well as increase productivity and advance the nation's economy