Pelayanan yang prima merupakan kunci keberhasilan di industri hotel. Oleh karena itu, karyawan front office di hotel, sebagai gambaran citra perusahaan sekaligus industri dituntut untuk menunjukkan pelayanan yang terbaik secara konsisten dari waktu-waktu. Untuk memenuhi tuntutan pekerjaan maka karyawan front office bekerja dengan waktu yang panjang dan tidak menentu. Hal ini membuat karyawan front office mengalami konflik peran dan kesulitan untuk menyeimbangkan tuntutan antara pekerjaan dengan keluarga. Konflik peran ini membuat pekerjaan front office memiliki tingkat stres kerja yang tinggi. Tingkat stress yang tinggi membuat keterlibatan di pekerjaan menjadi kurang maksimal yang akhirnya berdampak pada sikap ketidakpuasan terhadap hidup secara umum. Di Indonesia, penelitian mengenai kepuasan hidup karyawan front office hotel masih belum cukup banyak ditemui padahal sikap ketidakpuasan terhadap hidup karyawan dapat berdampak pada sikap dan pelayanan di tempat kerja. Oleh karena itu, penelitian ini bertujuan untuk bertujuan untuk mengetahui pengaruh Work-Family Conflict, Family-Work Conflict terhadap stres kerja dan Kepuasan hidup pekerja front office hotel di Indonesia. Penelitian ini menggunakan teknik sampling purposive terhadap 121 pekerja front office hotel di Indonesia. Hasil analisis data menggunakan SEM-PLS menunjukkan bahwa Work-Family Conflict dan Family-Work Conflict berpengaruh positif terhadap stres kerja, dan stres kerja yang tinggi akan berpengaruh negatif terhadap kepuasan hidup. Lebih lanjut, hasil analisis menunjukan Work-Family Conflict dan Family-Work Conflict tidak berpengaruh terhadap kepuasan hidup. Mengingat pentingnya tingkat kepuasan hidup terhadap sikap layanan pekerja, maka Manajemen hotel diharapkan untuk membuat kebijakan yang memfasilitasi tuntutan keluarga dan pekerjaan untuk mengurangi stres kerja.
Indonesia is a potential market for the development of a streaming music application. This is marked by the emergence of various streaming music applications in Indonesia. However, the numbers of paid music streaming application subscribers are still low compared to those who use the free application. Meanwhile, one of the advantages gained by application providers is paid subscription services. In that regard, this research aims to increase the number of paid application users through a post-adoption approach, specifically stickiness, and word of mouth. It is expected that users who have benefited from paid services will recommend them to others. There are five hypotheses which will be tested in this research. The data will be analysed using a structural equation model (SEM) with Lisrel 8.8. The results of this research indicate that ubiquity and personalisation affect the usefulness, which in the end will increase stickiness and word of mouth. Informativeness was verified as having no effect on usefulness in this research. The implications of this research illustrate the efforts to increase the benefits of an application that users are willing to use the application on a long-term basis and recommend the use of paid applications to others.
It is believed that consumers play a major role in environmental preservation. Therefore, it is fundamental to explore what factors can encourage consumers to engage in environmental preservation, or, in other words, to encourage consumers to conduct sustainable consumption behavior. One of the factors believed to be able to affect consumers' sustainable consumption behavior is psychological factors. This study tries to explore psychological factors in the form of norms and personal values and their effect on two types of sustainable consumption behavior, namely buying and curtailment behavior in the context of university students in Indonesia. A study with 256 respondents has been conducted in an attempt to test the proposed model of this study. Based on the result, it is found that norms and values can explain both types of sustainable consumption behavior used in this study. Here, altruistic values and personal norms are proven to be significant in influencing both behaviors, whereas egoistic values are proven to be insignificant. However, there is a difference in the result of subjective norms, in which they are able to explain sustainable buying behavior, but fail in explaining sustainable curtailment behavior. This study provides understanding of sustainable consumption behavior in the context of university students from a psychological factors perspective. Additionally, implications and suggestions for future research are elaborated.
Consumer nowadays have become more aware of environmental issues which urge them to act more sustainably. One of the ways to behave more sustainably is conserving the energy. Consumers can conserve the energy by engaging in curtailment behaviour. Curtailment behaviour is believed to be more reliable and realistic in combating environmental problems, However, curtailment behaviours are still relatively difficult to be fully adopted by the individuals because they usually require sacrifice from the individuals. Therefore, it is fundamental to explore what factors can encourage consumers to engage in curtailment behaviour. This study attempts to explain curtailment behaviour from socio-psychological factors, represented by values and norms. A research model consisting of altruistic values, egoistic values, biospheric values, personal norms, social norms as predictors was then proposed and tested using multiple regression. The total number of 263 respondents were involved in this study. This study found that altruistic values play the biggest contribution in explaining curtailment behaviour of university students in Indonesia, followed by biospheric values and personal norms. Meanwhile, egoistic values and social norms were proven to be insignificant. The result of this study provides understanding for government as a policy maker, as well as university as the education provider in composing the right approach to encourage the adoption of curtailment behaviour in the context of university students in Indonesia. Additionally, limitation and suggestion for further studies were also presented in later part of this paper.
The development of e-commerce in Indonesia these days are not only came from the contribution of technology giants such as Zalora and Berry Benka, but also the growth of small scale online shop that utilize e-marketplace like Tokopedia and Bukalapak and social media. As this sector grew, another business that also flourish in this situation is the application based short distance delivery services. Although viewed to simplify the process of order delivery, not all online shop has fully adopted this app yet. It was suspected that the unavailability of service standard and price plays a major role in this situation. This research is conducted to investigate the variables that determines the consumer behavior regarding the usage of the short distance delivery application. The analysis is carried out by using the Structural Equation Modeling method with Lisrel 8.8 to examine 4 hypotheses. The result shows that the factor that encourage customer to repeatedly use this kind of application is whether or not the applications are useful to them. Other than that, price value also impacts the customer behavior. This then lead to the race between those application to give the most competitive price possible
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