Entrepreneurship plays a pivotal role in economic growth for Indonesia. Unfortunately, the number of entrepreneurs in Indonesia is still lagging behind other ASEAN countries. The emergence of knowledge-based entrepreneurship makes universities become one of the vital supply sources for creating entrepreneurs. Even though it has institutional support from the Indonesian government, entrepreneurship is still not considered a promising alternative career choice. Therefore, this study aims to analyze the effect of university institutional support (perceived educational support, concept development support, and concept development support) and personal traits variables (self-efficacy and proactive personality) on Indonesian students' entrepreneurial intention. This study was conducted using a judgmental sampling technique on 302 active university students in Indonesia who have received entrepreneurship education. Data analysis in this study was carried out using the PLS-SEM. The findings of this study indicate that perceived educational support directly affects entrepreneurial intention. While, perceived concept development support and perceived business development support positively shape self-efficacy, leading to entrepreneurial intention. This study also confirms self-efficacy and proactive personality as predictors of entrepreneurial intention. Furthermore, the study also shows that self-efficacy mediates the relationship between proactive personality and Indonesian students' intentions to be entrepreneurs.
South Tangerang Health Office had the responsibility in giving outstanding healthcare services to its resident’s despite of its limitation due Covid-19 pandemic. Some programs were initiated to reduce maternal, babies and toddler mortality, and in the same time reduce the number of malnourished children. The integrated healthcare mobile application called Si Pandai Kemas TangSel had been launched and can be downloaded easily through smartphone. The study is expected to measure the effectiveness of Si Pandai Kemas TangSel using UTAUT approach by measuring the influence of performance expectancy, effort expectancy, facilitating condition and habit toward behavior intention in using Si Pandai Kemas TangSel mobile application. The study showed that the effort expectancy and habit can increase the intention to use Si Pandai Kemas TangSel application. Meanwhile, performance expectancy and facilitating conditions did not affect behavioral intention in using Si Pandai Kemas TangSel application.
The clothing industry is a high-growth industry that is attractive to be occupied by the business. However, behind its appeal, this industry brings harmful impacts to the environment. The fashion industry is considered the 2nd most destructive industry in the world. Environmental damage due to industry occurs not only in the production process but also in consumption and disposal. As the growth of this industry cannot be separated from consumer intervention, efforts to improve the environmental impact caused by this industry also require consumers’ role. Consumers can improve the environment through their consumption choices, such as replacing the usual products with more sustainable products. Therefore, it is essential to discover what factors can encourage consumers to consume more environmentally friendly apparel. This study intends to explore consumer motivation in deciding to buy environmentally friendly apparel by applying the extended theory of planned behavior. As an extension, this study includes two additional variables, namely environmental concern and environmental knowledge. This study involved 407 respondents who have followed some environmentally friendly apparel brands. The collected data would then be analyzed with smartPLS 3.0. The result of the study showed that all variables are proven to be significant in influencing consumers’ purchase intention for environmentally-friendly apparel, except for environmental concern, which influence is indirect through attitude. The result of this study gives new insight into what shapes the intention of buying environmentally-friendly apparel.
Los productos de belleza se han convertido en uno de los productos de primera necesidad de las mujeres en Indonesia, lo que ha generado un aumento en la búsqueda de información sobre dichos productos a través de una variedad de medios tales como YouTube—uno de los más visitados a la hora de buscar reseñas sobre cosméticos. Esto ha fomentado la aparición de vloggers de belleza quienes son, hoy en día, una de las fuentes preferidas para buscar referencias sobre productos de belleza. Sin embargo, la relación entre suscriptores y dichos gurús no ha logrado persuadir de manera óptima a los suscriptores para que compren los productos de belleza que han sido reseñados. Por lo tanto, el propósito de esta investigación es analizar cómo influye la interacción parasocial en la intención de compra de los suscriptores y cuáles son sus implicaciones. Para esto, proponemos cuatro hipótesis. Además, los datos se analizan mediante modelos de ecuaciones estructurales. Los resultados de esta investigación indican que el atractivo físico y la homofilia tienen un impacto en la interacción parasocial y, a largo plazo, inciden en la intención de compra. Sin embargo, no se reconoce que el atractivo social influya en la interacción parasocial.
This study aims to identify the theoretical arguments and hypotheses regarding the interrelationships among the electronic word of mouth (E-WOM), destination image, and tourist attitudes towards the visit intention when the Government has a new membership policy for visiting the Komodo National Park Indonesia. A total of Trip Advisor users, as many 388 online respondents participated in this study. Data were obtained from the online survey using a questionnaire with a Likert Scale. We evaluated the data using the Structural Equation Model (SEM) analysis and employed the Partial Least Square to assess the validity, reliability, and examine the hypothesis. The findings confirm this study reveals that E-WOM is significant in affecting the image destination and tourist attitudes that will affect to the visit intention. This result of this study will contribute to the field of e-commerce marketing, destination branding, tourism destination, and e-tourism research. This study helps tourism organizations in the development and implementation of destination marketing strategies in Indonesia. Keywords: E-WOM, tourism destination, attitude, visit intention, and Komodo National Park.
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