Presents findings from a study that investigated the propagation of quality management practices among Indian manufacturing companies over a period of 16 years from 1980 to 1996. Reports the findings of a mail questionnaire survey conducted on 500 selected companies from 14 manufacturing sectors. The extent to which quality management practices have been implemented is reported and the obstacles to adoption are identified. The spread of quality initiatives in various functional areas is analysed and discussed. The paper will be of particular interest to practicing managers as it identifies a number of policies that governments may use to stimulate the adoption of quality management concepts in developing countries.