Influencer marketing is a form of advertising in which the paid relationship between marketers and sponsors is not very clear. This relationship is clarified using advertising disclosure to protect consumer rights. The research investigates the influence of advertising disclosure on the sub-dimensional credibility of the source, namely attractiveness, expertise, and trustworthiness, as well as its direct and indirect influence on purchase intentions. The PLS-SEM analysis used data obtained from Instagram users aged 18-34 in Bekasi and Jakarta, had previously expressed an interest in buying beauty and fashion category products promoted by influencers on Instagram. The findings revealed that advertising disclosure significantly increases the sub-dimensional credibility of the source. Then, expertise and trustworthiness significantly increase purchase intentions; and the existence of advertising disclosure has a positive influence on the purchase intentions of beauty and fashion consumers on Instagram, both directly and indirectly. The findings further revealed that attractiveness had no effect on the purchase intentions of beauty and fashion consumers on Instagram. However, attractiveness, along with expertise and trustworthiness, can help influencer marketing be more effective. Overall, the study contributed to the literature on product endorsement by demonstrating how the influence of social media and ad disclosure can effectively improve consumer purchase intention on Instagram.

Purpose: This study aims to determine and analyze the effect of return policy leniency and seller reputation on purchase decisions mediated by consumer trust on C2C e-commerce platform users. Based on signaling theory, consumer trust built by return policy leniency and seller reputation will increase purchase decisions. Method: The population of this study is consumers who have shopped at non-official Shopee stores. The sampling method used was non-probability with the purposive sampling method. Data analysis method used is path analysis PLS-SEM. Result: The results showed that the return policy leniency affected customer trust and purchase decisions; Seller reputation affected customer trust and purchase decisions. Limitations: The limitation of this research is that the researcher only uses two variables that affect consumer confidence. In addition, researchers also have not focused on product categories purchased by e-commerce consumers. The number of respondents used was 170 respondents, not enough to represent all e-commerce consumers in Bekasi and Jakarta. Contribution: This research can be a suggestion and input for online vendors to seriously consider the potential of consumer trust in changing return policies into buying behavior by providing extra guarantees such as return policy leniency in order to gain consumer trust and increase sales.

This study was conducted to determine whether the price promotion precursors, brand image, product quality, and value obtained affect the satisfaction of millennial generation customers. And to determine the effect of customer satisfaction on trust, word of mouth, and repurchase intention. The contribution of this research is expected to add information at the theoretical or scientific level of marketing management and also to provide implications in marketing on business management. The study used a survey method as a data collection technique, and a questionnaire as an instrument and distributed both to the target population of the millennial generation between the ages of 17 to 39 years with the research area in Bekasi and focusing on samples who had bought street boba drinks. The sample used in the study amounted to 185 respondents, quantitative research with data processing methods used were Smartpls and SPSS. ( 1) price promotions, and brand image, do not affect millennial generation customer satisfaction in consuming them. ( 2) product quality has a positive but not significant effect, the value obtained has a positive and significant effect on customer satisfaction. (3) customer satisfaction with trust, word of mouth, and repurchase intention has a positive and significant effect

Tujuan penelitian ini untuk mengetahui pengaruh antara job insecurity terhadap job satisfaction, affective organizational commitment, work engagement, happiness at work dan turnover intention. Penelitian ini diharapkan mampu memberikan pengetahuan baru di bidang manajemen sumber daya, khususnya berkaitan dengan keadaan psikologis karyawan selama bekerja yang berhubungan dengan lingkungan kerjanya dan nantinya akan tampak pada kinerja karyawan tersebut selama bekerja. Penelitian ini menggunakan metode survei sebagai teknik pengumpulan data, dengan kuesioner sebagai alat instrument dan disebarkan secara online. Teknik penentuan responden penelitian menggunakan metode purposive sampling dan teknik menentukan jumlah sampel menggunakan metode slovin. Penelitian ini menghasilkan beberapa temuan, pertama job insecurity berpengaruh negatif terhadap job satisfaction. Kedua, job insecurity berpengaruh negatif terhadap affective organizational commitment. Ketiga, job insecurity berpengaruh negatif terhadap work engagement. Keempat, job insecurity berpengaruh negatif terhadap happiness at work. Sehingga, terdapat peran mediasi job satisfaction, affective organizational commitment dan work engagement pada hubungan antara job insecurity dengan turnover intention.