Marketing requires more than just developing a good product, set an attractive price, offering an affordable prices, but also need to promote the product itself. The success of a marketing program also determined by promotion mix. This research aimed to analyzed the influence of promotion mix cost simultaneously, partially and the most dominantly variable toward the sales turnover of agribusiness company in Denpasar. The research method was used descriptive statistics. Through descriptive statistical analysis will be described and described characteristic table of respondents, while the influence of promotion mix cost to sales turnover using multiple linear regression analysed using the help of SPSS program version 22.0. Based on multiple linear analysis, the results of research showed promotion mix variables give simultaneous positive and significant effect toward the sales turnover p ≤ 0.05 with determination coefficient 0.575 or 57.5 %. Partially, all of five variables promotional mix showed that the cost of advertising, cost of personal selling, cost of sales promotion and cost of direct marketing give significant affect, while the variable cost of public relations showed insignificant results. The most dominant variable affecting the sales turnover is the cost of sales promotion with standardized beta coefficient point to 0.463. Suggestions that can be given by the author to agribusiness entrepreneurs in Denpasar in order to implement promotional mix cost policies that are appropriate in the future to be in accordance with the capabilities and budget owned by the company. The combination of the five components of the promotional mix costs is still carried out, but must pay attention and consider allocating funds efficiently into the promotional mix costs so that the company does not experience losses. ABSTRAKPemasaran membutuhkan lebih dari sekedar mengembangkan produk yang baik, menetapkan harga yang menarik, menawarkan harga yang terjangkau, tetapi juga perlu mempromosikan produk itu sendiri. Keberhasilan program pemasaran juga ditentukan oleh bauran promosi. Penelitian ini bertujuan untuk menganalisis pengaruh biaya bauran promosi secara simultan, parsial dan variabel yang paling dominan terhadap omset penjualan perusahaan agribisnis di Denpasar. Metode penelitian menggunakan statistik deskriptif. Melalui analisis statistik deskriptif akan diuraikan dan diuraikan tabel karakteristik responden, sedangkan pengaruh biaya bauran promosi terhadap omset penjualan dianalisis menggunakan regresi linier berganda menggunakan bantuan program SPSS versi 22.0. Berdasarkan analisis linier berganda, hasil penelitian menunjukkan variabel bauran promosi memberikan pengaruh positif dan signifikan secara simultan terhadap omset penjualan p ≤ 0,05 dengan koefisien determinasi 0,575 atau 57,5%. Secara parsial, kelima variabel bauran promosi menunjukkan bahwa biaya iklan, biaya penjualan pribadi, biaya promosi penjualan dan biaya pemasaran langsung memberikan pengaruh yang signifikan, sedangkan biaya variabel hubungan masyarak...